OAKLAND, Calif., March 25, 2013 /PRNewswire/ -- Ask.com, a leading online brand for questions and answers and an operating business of IAC (NASDAQ: IACI), today announced that Susan Morrow has joined as Vice President of Product, effective immediately. With more than 20 years of product leadership from the likes of digital content brands and companies such as Reading Rainbow, Blurb, LeapFrog and Adobe, Ms. Morrow will spearhead Ask.com's product evolution from search to a multi-device, content-rich Q&A experience.
"Today's news further cements Ask's commitment to put content at the heart of our product strategy," said Doug Leeds, chief executive officer of Ask.com. "Susan has digital content in her DNA and a proven track record of revitalizing digital content marketplaces and brands. Her experience will be key to delivering Ask users the deeply engaging content experience they are clamoring for."
Ms. Morrow will lead Ask.com's product organization in evolving the Ask.com desktop experience, with answers supplied from top-tier content partners, the company's proprietary Q&A database, expert advice from the recently acquired About.com, and users themselves. Ms. Morrow will also take the reins of the company's mobile product portfolio, which includes Ask's award-winning flagship Q&A app.Most recently, Ms. Morrow served as chief product officer for Reading Rainbow, tasked with translating the beloved television show into a vital, growing transmedia brand. Prior to this, she served as vice president of content at LeapFrog, where she oversaw business strategy across ebooks, games and learning apps for multiple device platforms. During her tenure, she also played an instrumental role in rejuvenating the company's digital content marketplace. Earlier in her career, Ms. Morrow held the post of vice president of products for creative publishing platform Blurb, as well as vice president of product for all web development tools at Macromedia, acquired by Adobe in 2005. Ms. Morrow holds an MBA from Stanford University. "This is an enormous opportunity to take a top ranked consumer destination site with millions of users and do something transformative that truly speaks to the heart of the Ask value proposition," said Ms. Morrow. "Ask has enviable content assets and technology, incredible traffic and brand strength, and a dedicated and insightful leadership team – I am thrilled to be able to use this foundation to build a Q&A service that knocks the socks off millions of users."