Imation (NYSE:IMN), a global scalable storage and data security company, today announced that it has been named to CRN’s 2013 Partner Program Guide, and awarded a 5-Star Partner rating for its Nexsan family of storage products. The guide recognizes those vendors who have channel programs and derive a portion of their sales through the indirect IT channel. The 5-Star Partner Program rating recognizes an elite subset of IT industry vendors who give solution providers the best partnering elements in their channel programs. Nexsan has been recognized with the 5-Star rating for the second consecutive year.
The ratings are based on objective criteria that take into account each vendor’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication. Vendors are assessed using information provided in their completed applications.
“The companies listed in CRN’s 2013 Partner Program Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, senior vice president and editorial director, for UBM Tech Channel’s CRN. “The 5-Star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”
Nexsan, now part of Imation Corp., is a channel-centric storage leader that provides NAS/SAN unified hybrid storage, SAN-based dense storage and archive solutions. Nexsan systems are designed for ease of use and can be tailored flexibly to meet an organization’s needs while delivering enterprise-class features without the enterprise-class price. The company’s 100 percent channel model successfully leverages the expertise and loyalty of its partners and provides comprehensive programs for sales, marketing and partner education. The Nexsan LeadGuard ™ opportunity registration program is widely considered the leading deal securing program to help protect partner investments in sales opportunities.“In the storage industry right now, many companies are hedging their bets on the channel and re-structuring their sales models to compete opportunistically with their partners,” said Victoria Grey, senior vice president of marketing at Nexsan. “By contrast, Nexsan continues to make strategic investments to ramp partners faster; train and enable them more effectively; increase the size of their sales transactions; and increase their overall revenue participation. It’s this kind of commitment that really drives channel success.”