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ASCC Targets Billion-Dollar Flavored Vodka Segment For Next Product Line

Stocks in this article: ASCC

One of the hottest trends in the global distilled spirits market—especially among younger consumers—is the incredible boom in flavored vodkas. That’s why the Aristocrat Group Corp. (OTCBB: ASCC) is targeting this fast-growing segment with the next in a line of vodka brands to be marketed by the company’s brand management division, Luxuria Brands.

In 2011, sales of flavored vodka increased by 21 percent to approximately $988 million, accounting for 19 percent of all vodka sales. By comparison, flavored vodka represented only 14 percent of total vodka sales in 2007. Most experts expect that growth to continue, with some analysts predicting that the flavored vodka segment will grow to $1.88 billion by 2016.

It’s precisely that kind of growth that drew ASCC to the distilled spirits market in the first place. The company has already signed a deal with Idaho distiller Distilled Resources, Inc. (DRinc) to produce its debut brand of super-premium vodka. Spirits in that category, which typically retail at around $30 a bottle, have risen 32 percent in the last two years to $1.2 billion, according to a report by industry trade group the Distilled Spirits Council (DISCUS).

Luxuria Brands is currently readying two separate vodka brands for hungry marketplace seen as key to successfully competing in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton SA (EPA:MC), Diageo PLC (NYSE: DEO), BEAM Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B).

For more information on this initiative, please visit  www.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter at  www.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. ( www.aristocratgroupcorp.com) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit  www.aristocratgroupcorp.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

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