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TheStreet Open House

Powerful New Anti-Distracted Driving Campaign Launched By Team One USA And FocusDriven

FocusDriven encourages drivers to commit to not using their cell phones while driving during the month of April and beyond. They suggest drivers silence, turn off or put their phones away in trunks or glove compartments, reducing the temptation to answer a ringing phone, text message or e-mail. Drivers also are asked to change their voicemail greeting to alert callers they may be driving.

About FocusDriven Advocates for Cell-Free DrivingFocusDriven – Advocates for Cell-Free Driving ( focusdriven.org) is a nonprofit advocacy organization for victims of motor vehicle crashes involving drivers using cell phones. FocusDriven supports victims of cell phone distracted driving and families of victims. Its goal is to increase public awareness on the dangers of cell phone distracted driving by putting a human face on the disastrous impact of the behavior, in order to promote corresponding public policies, programs and personal responsibility.

About Team OneHeadquartered in El Segundo ( Los Angeles), California, and a division of Saatchi & Saatchi, Team One is a full-service marketing communications agency, providing comprehensive brand consultancy, strategic planning, media planning and buying, social media, brand advocacy, relationship (direct) marketing, event marketing/promotions, digital and mobile development, point-of-sale merchandising, public relations, package design and full creative and production services in all channels.

The agency has regional offices in New York, Chicago, Atlanta and Washington, D.C. Current clients include: Lexus, the Lexus Dealer Association, The Ritz-Carlton, JW Marriott, Haagen-Dazs International, HARMAN International/ Mark Levinson, 2K Games, Anaheim Ducks/Honda Center, Bombardier Flexjet, American Express, and CBS Watch! Magazine. Team One also works with a handful of nonprofit organizations, including FocusDriven, The USC Shoah Foundation Institute, Fair Chance and Heal the Bay.

Visit Team One's website at www.TeamOne-USA.com, on Facebook at Facebook.com/TeamOneUSA or follow the agency on Twitter at @TeamOneUSA.



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