San Francisco, Calif.-based
, a provider of a leading digital ad management platform for advertisers and agencies, opened for trading today on the
New York Stock Exchange
(NYSE) under the ticker symbol “
” after its initial public offering. GETCO Securities LLC is the Designated Market Maker for the company’s stock. Marin Software is the first company in the advertising technology sector to go public in 2013.
Marin Software CEO and Founder Chris Lien, joined by members of the company's leadership team, rings the NYSE Opening Bell(R) to celebrate Marin Software's IPO and first day of trading on the NYSE. (Photo: Business Wire)
Founder and CEO Chris Lien, accompanied by members of Marin Software’s leadership team, celebrated the company’s first day of trading by ringing the NYSE Opening Bell
and visiting the trading floor to observe the stock opening.
“We are thrilled to welcome Marin Software, the first advertising tech IPO of 2013, to our network of innovative companies," said Scott Cutler, Executive Vice President, Head of Global Listings, NYSE Euronext. “Many of the world’s most recognized brands depend on Marin Software’s industry-leading tools to effectively manage their advertising spend and optimize results. We congratulate Marin Software as it makes its public debut and look forward to a long-standing partnership with the company and its shareholders.”
“Today is an exciting next step for Marin Software as we build a global software leader. I am grateful for the support from our customers, team members, partners, and investors,” said Chris Lien, Chief Executive Officer and Founder of Marin Software. “Our mission is to enable marketers to realize the full potential of digital advertising. Our Revenue Acquisition Management platform enables marketers to measure, manage, and optimize their search, display, social, and mobile advertising programs to drive superior revenue outcomes.”