2020 Vision Campaign Focused On Keeping The Wrestling Dream Alive At The Olympic Games
DES MOINES, Iowa, March 22, 2013 /PRNewswire/ -- USA Wrestling, in conjunction with its Committee to Preserve Olympic Wrestling (CPOW), has created a national marketing and public relations campaign entitled "2020 Vision: Wrestling, Keep The Dream Alive," announced at the NCAA Div. I Wrestling Championships in Des Moines today.
The campaign has the same mission as CPOW, "to ensure that wrestling remains as a core sport of the Olympic Games."
The 2020 Vision marketing program has some specific objectives. Among the key objectives are to gain 2,020,000 people to sign up to support the Keep Olympic Wrestling effort, as well as to solicit donations, and help build and expand the sport of wrestling in the United States and around the world.The campaign has been developed to enhance the worldwide strategy established by FILA, the international wrestling federation. Included will be the creation of a coalition of national wrestling federations, all focused on reversing the IOC Executive Board's recommendation to eliminate wrestling from the core sports program at the 2020 Olympics. The campaign logo features an Olympic style mat which doubles as a target. Keep the Dream Alive is the tagline. Olympic champion Jordan Burroughs is featured in some of the prominent materials, but there is an ability to also include other kinds of wrestling images to touch upon all levels of the wrestling experience. "We really like the focus of the campaign, which captures the essence of our effort," said CPOW chairman Bill Scherr, an Olympic medalist and World champion wrestler. "The campaign serves as a rallying point under one mission both in the United States and around the world." "The tagline speaks to the dreams of all wrestlers, from kids up through top Olympic hopefuls. The Olympic dream lives in every wrestler, not just in the United States, but also around the world. This campaign will allow us to preserve the dream for future generations," said USA Wrestling Executive Director Rich Bender: The 2020 Vision campaign touches upon a number of media platforms, including a website, twitter feed and Facebook page. The campaign includes banners, print and digital collateral, several TV/web PSAs (including some to famous celebrities) as well as kits to participating organizations.
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