This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

2020 Vision Campaign Focused On Keeping The Wrestling Dream Alive At The Olympic Games

DES MOINES, Iowa, March 22, 2013 /PRNewswire/ -- USA Wrestling, in conjunction with its Committee to Preserve Olympic Wrestling (CPOW), has created a national marketing and public relations campaign entitled "2020 Vision: Wrestling, Keep The Dream Alive," announced at the NCAA Div. I Wrestling Championships in Des Moines today.

(Logo: http://photos.prnewswire.com/prnh/20130322/NY81731LOGO)

The campaign has the same mission as CPOW, "to ensure that wrestling remains as a core sport of the Olympic Games."

The 2020 Vision marketing program has some specific objectives. Among the key objectives are to gain 2,020,000 people to sign up to support the Keep Olympic Wrestling effort, as well as to solicit donations, and help build and expand the sport of wrestling in the United States and around the world.

The campaign has been developed to enhance the worldwide strategy established by FILA, the international wrestling federation. Included will be the creation of a coalition of national wrestling federations, all focused on reversing the IOC Executive Board's recommendation to eliminate wrestling from the core sports program at the 2020 Olympics.

The campaign logo features an Olympic style mat which doubles as a target. Keep the Dream Alive is the tagline.

Olympic champion Jordan Burroughs is featured in some of the prominent materials, but there is an ability to also include other kinds of wrestling images to touch upon all levels of the wrestling experience.

"We really like the focus of the campaign, which captures the essence of our effort," said CPOW chairman Bill Scherr, an Olympic medalist and World champion wrestler. "The campaign serves as a rallying point under one mission both in the United States and around the world."

"The tagline speaks to the dreams of all wrestlers, from kids up through top Olympic hopefuls. The Olympic dream lives in every wrestler, not just in the United States, but also around the world. This campaign will allow us to preserve the dream for future generations," said USA Wrestling Executive Director Rich Bender:

The 2020 Vision campaign touches upon a number of media platforms, including a website, twitter feed and Facebook page. The campaign includes banners, print and digital collateral, several TV/web PSAs (including some to famous celebrities) as well as kits to participating organizations.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,805.41 +127.51 0.76%
S&P 500 1,964.58 +13.76 0.71%
NASDAQ 4,483.7150 +30.9230 0.69%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs