This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

North American Routes Upgrade Starts With New Culinary Creations

BEIJING, March 22, 2013 /PRNewswire/ -- Air China will upgrade its routes to North America this year in order to meet the increasing market demand and cement its presence in this region. The onboard food tasting for the routes to North America held on March 8 became the starting point of this endeavor. Dozens of newly created appetizers, hors d'oeuvres and hot dishes were presented at the food tasting.


Air China invited comments from the gastronomic experts and passengers who attended the tasting. The new creations will make it onto the First Class/Business Class menus on Air China's routes from Beijing to Los Angeles, New York and San Francisco as well as onto Air China's 4 th route to America, Beijing- Houston, to be launched this July.

The new creations are based on the suggestions of food experts from nutritional perspectives. The menus feature both Chinese and western dishes, best for those who like tart, sugary and a bit spicy flavors, as well as carefully prepared desserts to round off a meal. The food preparation and delivery efficiency will also be maximized -- it will not take more than 45 minutes. And all the foods will be kept at temperatures of 0-5 degrees celsius to ensure their freshness.

Onboard meal service affects passengers' perception of an airline and is one of the key areas for overall service quality assessment of an airline. Air China's attempt to serve up newly created dishes will improve customer experience and the overall service quality on the carrier's routes to North America.

As part of its initiative to upgrade its routes to North America, Air China will also retrofit the cabin interior. The new cabin interior features such typical elements of Chinese culture as cloud, phoenix and motifs on ancient tiles, reflecting the ancient Chinese philosophical perception of the relationship between nature and man as well as Air China's understanding of people.

After being upgraded, Air China's New York route will be operated with B777-300ER, an aircraft type quite popular with business travelers, and be increased to 11 weekly flights. The carrier's Beijing- Los Angeles and Beijing- San Francisco routes will also be upgraded. And the Beijing- Houston service will be launched in July.

North America is Air China's second largest overseas market after Europe. Travelers from Hong Kong, South Korea, Australia, Thailand, Japan, Singapore, India, Mongolia and Philippines can easily connect to flights to North American destinations via Beijing.

SOURCE Air China

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs