March 21, 2013
/PRNewswire/ -- DDB Worldwide, a division of Omnicom Group (NYSE), won 19 awards at last night's International
for the World's Best Advertising and Marketing Effectiveness™, making the agency the most awarded network at this year's festival.
took the AME Awards' highest honor, the AME Grand Trophy, for its "Don't Make Up and Drive" campaign for Volkswagen, which stars renowned YouTube make-up artist Nikki and highlights the danger of applying make-up while driving. DDB Worldwide's work also received wins for clients including Volkswagen, McDonald's, Canadian Tourism Commission, Clorox, Ad Council and SaferSex4Seniors.org, across categories such as Interactive, Integrated (mixed media), Online, Social Benefit, New Product/Service Launch, Sport & Leisure, and Public Relations.
Amir Kassaei, Chief Creative Officer of DDB Worldwide, commented: "Our job is to solve marketing and business problems for our clients in a substantial and innovative way. Combining insights and creativity with technology as a tool, our foundation at DDB is to act at the intersection of humanity, creativity and technology. When we do this in an exceptional way, our clients are more successful and we garner recognition from the industry."
The Volkswagen "Crash Course to Shine" campaign (
), created by DDB in Germany, won four awards including a AME Grand Trophy for Interactive Use of Medium, an AME Platinum Trophy for Social Media Use of Medium, and two AME Gold wins across the Online Use of Medium and Social Benefit Use of Medium categories.DB
office won an AME Platinum Award for its Canadian Tourism Commission campaign titled, "
. Keep Exploring." The marketing effort shifted perceptions amongst international travellers, propelling
to the #1 country brand two years in a row, and reversed the decline in international tourism to
. The Canadian Tourism Commission effort also earned the agency AME Gold and Silver awards.
Other winning campaigns include DDB Hong Kong's work for McDonald's, which received two Gold AME Awards and three Silver wins. The "McDonald's
Chinese New Year
McGreeting" is an Augmented Reality-enabled mobile app. DDB Chicago's "GED Pep Talk Center" (
) for Ad Council, featuring celebrities such as
, won three Silver AME Awards. DDB New York's SaferSexForSeniors.com work (
), encouraging seniors to use a condom to curb the rising rates of STD's in the senior community, was honored with an AME Bronze award. Additional AME Bronze award honorees include DDB West's "Bleachable Moments" campaign for Clorox and DDB Canada Vancouver's "Pass the Present" work for Best Buy.
Each year, the AME Awards® honors work that demonstrates groundbreaking solutions to challenging marketing problems. To earn a coveted AME Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.