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Global Cigarettes Industry

Table 33: Canadian Historic Review for Cigarettes -Analyzed with Annual Sales Figures in US$ Billion for Years2004 Through 2009 (includes corresponding Graph/Chart) III-27

3. JAPAN III-28A.Market Analysis III-28Current & Future Analysis III-28Tax-Shock Cuts Demand for Cigarettes in Japan III-28Competition III-28International Brands Gain Strength Post Earthquake in 2011 III-28Product Launches III-29Japan Tobacco Group - The Largest Japanese TobaccoManufacturer III-29B.Market Analytics III-31Volume Analysis III-31Table 34: Japanese Recent Past, Current & Future Analysisfor Cigarettes - Analyzed with Annual Sales Figures inBillion Sticks for Years 2010 Through 2018 (includescorresponding Graph/Chart) III-31

Table 35: Japanese Historic Review for Cigarettes -Analyzed with Annual Sales Figures in Billion Sticks forYears 2004 Through 2009 (includes correspondingGraph/Chart) III-32Value Analysis III-33Table 36: Japanese Recent Past, Current & Future Analysisfor Cigarettes - Analyzed with Annual Sales Figures in US$Billion for Years 2010 Through 2018 (includes correspondingGraph/Chart) III-33

Table 37: Japanese Historic Review for Cigarettes -Analyzed with Annual Sales Figures in US$ Billion for Years2004 Through 2009 (includes corresponding Graph/Chart) III-34

4. EUROPE III-35A.Market Analysis III-35Current & Future Analysis III-35Volume Analysis III-35Value Analysis III-35Smoking Rate Continues to Be High in Western Europe III-35Pricing III-36Table 38: Cigarette Price and Price Growth Comparison forSelect European Countries: 2010 (includes correspondingGraph/Chart) III-36Illicit Trade - A Growing Concern in EU III-36Table 39: Contraband and Counterfeit Share of TotalCigarette Sales in Select EU Countries: 2011 (includescorresponding Graph/Chart) III-37Super-slims - A Growing Segment in Eastern Europe III-37Regulations - Package Warnings III-38Table 40: Mandatory Average Area of Warnings on CigarettePacks for Select Countries in Europe (includescorresponding Graph/Chart) III-38Competition III-39Table 41: Leading Players in the European Union CigaretteMarket (2011): Percentage Breakdown of Volume Sales forPhilip Morris International, Imperial Tobacco, BritishAmerican Tobacco, Japan Tobacco and Others (includescorresponding Graph/Chart) III-39Product Launches III-39B.Market Analytics III-40Volume Analysis III-40Table 42: European Recent Past, Current & Future Analysisfor Cigarettes by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Greece, Poland, Turkey, Ukraineand Rest of Europe Markets Independently Analyzed withAnnual Sales Figures in Billion Sticks for Years 2010Through 2018 (includes corresponding Graph/Chart) III-40

Table 43: European Historic Review for Cigarettes byGeographic Region - France, Germany, Italy, UK, Spain, Russia, Greece, Poland, Turkey, Ukraine and Rest of EuropeMarkets Independently Analyzed with Annual Sales Figures inBillion Sticks for Years 2004 Through 2009 (includescorresponding Graph/Chart) III-41

Table 44: European 15-Year Perspective for Cigarettes byGeographic Regions - Percentage Breakdown of Volume Salesfor France, Germany, Italy, UK, Spain, Russia, Greece, Poland, Turkey, Ukraine and Rest of Europe Markets forYears 2004, 2012 & 2018 (includes correspondingGraph/Chart) III-42Value Analysis III-43Table 45: European Recent Past, Current & Future MarketAnalysis for Cigarettes by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Greece, Poland, Turkey, Ukraine and Rest of Europe Markets Independently Analyzedwith Annual Sales Figures in US$ Billion for Years 2010Through 2018 (includes corresponding Graph/Chart) III-43

Table 46: European Historic Review for Cigarettes byGeographic Region - France, Germany, Italy, UK, Spain, Russia, Greece, Poland, Turkey, Ukraine and Rest of EuropeMarkets Independently Analyzed with Annual Sales Figures inUS$ Billion for Years 2004 Through 2009 (includescorresponding Graph/Chart) III-44

Table 47: European 15-Year Perspective for Cigarettes byGeographic Regions - Percentage Breakdown of Dollar Salesfor France, Germany, Italy, UK, Spain, Russia, Greece, Poland, Turkey, Ukraine and Rest of Europe Markets forYears 2004, 2012 & 2018 (includes correspondingGraph/Chart) III-45

4a. FRANCE III-46A.Market Analysis III-46Current & Future Analysis III-46France Opts for Price Rise to Solve Debt Problem III-46Contraband Cigarettes: A Major Obstacle III-46Transnational Players Dominate French Cigarette Market III-46Table 48: Leading Players in the French Cigarette Market(2010): Percentage Breakdown of Volume Sales for PhilipMorris France SAS, Altadis SA (Imperial Tobacco), BritishAmerican Tobacco France, Japan Tobacco International FranceSAS and Others (includes corresponding Graph/Chart) III-47B.Market Analytics III-47Volume Analysis III-47Table 49: French Recent Past, Current & Future Analysis forCigarettes - Analyzed with Annual Sales Figures in BillionSticks for Years 2010 Through 2018 (includes correspondingGraph/Chart) III-47

Table 50: French Historic Review for Cigarettes - Analyzedwith Annual Sales Figures in Billion Sticks for Years 2004Through 2009 (includes corresponding Graph/Chart) III-48Value Analysis III-49Table 51: French Recent Past, Current & Future Analysis forCigarettes - Analyzed with Annual Sales Figures in US$Billion for Years 2010 Through 2018 (includes correspondingGraph/Chart) III-49

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