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Global Wireless Gaming Industry

Table 20: Untapped Potential for ULC Phones Worldwide:

Breakdown of Mobile Penetration Rate (%) by Select Country

for 2012 (includes corresponding Graph/Chart) II-24

Key Market Trends & Issues II-24

Gaming Majors Continue to Exhibit Interest in SMS based

Gaming II-24

SMS Continue to Remain the Preferred Platform for Location

Based Reality Games II-25

Marketing Benefits & Ad Revenue Potential Help Retain

Interest of Enterprise & Service Providers in SMS Games II-25

New SMS Game Apps Offer Respite in a Plateauing Market II-26

SMS-To-TV Games Platform Props Up the Market II-26

Casino, Gambling & Betting: Still A Popular Category of SMS

Games II-26

Widespread Adoption of Smartphones: A Threat to Message

Based Games II-27

Browser Based Wireless Games: A Market Overview II-28

Mobile Web Browsers - Gateway to "On-the-Go" Entertainment II-28

Table 21: Worldwide Mobile Internet Traffic (2008-2010) (In

terabyte (TB)/month) (includes corresponding Graph/Chart) II-29

Browser Based Wireless Games: Current Scenario II-29

Console Gaming Players Eye Browser Based Games for Expansion II-29

Despite Competition from Downloadable Games, Mobile Browser

Based II-30

Wireless Games Market to Remain Intact II-30

Downloadable Wireless Gaming - A Review II-30

Current Scenario II-30

Table 22: Top Reasons for Gaming Downloads Measured as a

Percentage of User Responses to Given Reasons (includes

corresponding Graph/Chart) II-31

Novel Mobile Gaming Titles & Gaming Updates Add Fervor to the

Downloadable Wireless Games Market II-31

Digital Games for Mobile Devices Garner a Substantial Share

of Entire Video Download Market II-31

One-Time Downloads and Subscriptions II-32

3. COMPETITION II-33Low Entry Barrier Invites Scores of New Companies II-33Even Non-Gaming Enterprises Join the Fray II-33Profile of Value Chain II-33Consolidation of Mobile Game Publishers II-34Table 23: Global Mobile Games Market (2012): Percentage ShareBreakdown of Revenue by leading Players (includescorresponding Graph/Chart) II-34


Wireless Games II-35

Development of Mobile Games II-35

Mobile Game Development Vs Conventional Game Development II-35

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