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Strategic Analysis Of Vehicle Technologies Evolution Roadmap And Penetration Analysis In North America





NEW YORK, March 21, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Strategic Analysis of Vehicle Technologies Evolution Roadmap and Penetration Analysis in North America

http://www.reportlinker.com/p01083081/Strategic-Analysis-of-Vehicle-Technologies-Evolution-Roadmap-and-Penetration-Analysis-in-North-America.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Clean_Vehicle

This study provides strategic insights on key technologies in the passenger car industry in North America with a focus on market penetration of each key application in powertrain, electric vehicles, transmissions, chassis, safety, infotainment and telematics. This research indicates the revenue potential of each of the key technologies in 2020, based on the current market scenario and growth drivers. A large number of technologies are driven—directly or indirectly—by mandates and are expected to be available on at least two of every three passenger vehicles sold in North America. The study demarcates low-revenue-potential technologies from medium- and high-revenue-potential technologies.

Executive Summary—Key Findings

Vehicle Technologies: Technologies Related to Fuel Economy and Occupant Safety, North America, 2011

Region level

•Corporate Average Fuel Economy (CAFE) regulations on fuel economy and National Highway Safety Association's (NHTSA) efforts towards reducing fatalities drive key technologies.

•North America is expected to be a gasoline-dominated market until 2020, though alternative fuels are expected to grow in popularity.

OEM level

•While certain Advanced Driver Assisted Systems (ADAS) technologies, which have thus far been an optional fitment, are expected to be driven by legislation, standardized infotainment architecture is expected to be driven by Original Equipment Manufacturer (OEM) initiatives.

•OEMs defer the introduction of new technologies as product safety laws are strongly enforced in North America, making the OEMs liable for any malfunctioning of equipment.

•Key OEMs are expected to launch diesel models to provide consumers with more fuel efficient options.

Tier l level

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