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PITOOEY!, Inc. Proudly Announces The Launch Of Its Branded PitooeyTV YouTube Channel

PHOENIX, March 21, 2013 /PRNewswire/ -- PITOOEY! (OTCBB: PTOO) ("The Company") premieres video advertising campaign through their branded YouTube channel, pitooeyTV.

David Sonkin, President and Co-Founder of PITOOEY!, Inc., stated, "We recognize the value that video plays in communicating our message to a broad audience. Through the YouTube campaign, we were able to take a creative, fun and easy to understand approach to sharing some of the history and a glimpse into the future of PITOOEY! ."

At the heart of PITOOEY! is a mobile app that allows users to "search & subscribe" to their favorite businesses through a simple and fun interface, powered by a robust and sophisticated messaging database. Users receive deals and updates on their favorite businesses and those businesses only. Born out of a frustration with being unable to quickly find the things that he wanted from the places he already liked, our President, David Sonkin, wanted to create something specifically tailored to the user.  PITOOEY! is something that enables the mobile user to not only create lists of their favorite places and interests, but to also have communication with those places. Build your list. That's it. PITOOEY ! works for you to organize your information and keep you in touch with your favorite businesses. This allows users to avoid all that does not interest them.

When asked about PITOOEY! , founder of Rockstar Digital, Rob Swope, stated, "We have created an app that caters to the individualized needs of every consumer. With the swift growing community of online coupon and deal users, we knew we needed to create a mobile app that will accommodate to any consumer with all of their individual preferences in mind."

The PITOOEY! branded YouTube campaign will take another look at the creative minds behind the idea of the innovative app. It will be supported by promotional activity, including exposure at multiple mobile application and mobile marketing expos within the next few months. The campaign sends a clear message that the frustrations experienced by users of the current "deal" and coupon platforms will be addressed and eliminated.

To download the app, go to http://itun.es/us/ilLxJ.i .

For further information, please visit www.pitooey.com .

About PITOOEY! , Inc.

PITOOEY!™, Inc. is a digital marketing agency that leverages its proprietary technology and industry expertise to assist companies in establishing and developing a presence on the Internet. The company's offerings come from three distinct, yet synergistic, business groups, Choice One Mobile, Rockstar Digital, and PITOOEY! Mobile, with the company's flagship product, the PITOOEY! app

Choice One Mobile offers various services regarding content creation, search engine optimization, social media management, and mobile platform optimization using "Mobile Caviar" (sm) - an array of unique processes for the distribution of mobile marketing content.  Rockstar Digital develops and manages high-end digital content including site, social and mobile content management as well as customized e-commerce. The PITOOEY! ™  app is a preference based, searchable ad network. On the PITOOEY!™ platform, a partner business may upload messages into the database, which users "pull" according a profile based on their (the consumer) interests, previous purchases, current location, etc. PITOOEY!™ provides a service to users, as well as an engagement tool for businesses.

For more information, please visit: www.Pitooey.com www.choiceonemobile.com www.rockstar-digital.com

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

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