This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

AXIST(R) Wins Miami Gold ADDY Award

MIAMI, March 21, 2013 (GLOBE NEWSWIRE) -- Perry Ellis International (PEI) is announcing that its AXIST ® brand, available at Kohl's, has received a Miami Gold ADDY for best integrated campaign of 2012. The "Reasons to AXIST" campaign, featuring celebrity Gilles Marini, was developed by the in-house creative services team of PEI. The award was judged by the American Advertising Federation of Miami and given to the most comprehensive and creative campaign implementing a broad range of outreach mediums and communication vehicles.

The integrated campaign featured in-store signage, sales collateral, print ads, internet radio spots, online videos, downloadable ringtones, style guides, digital ads, an interactive campaign site ( as well as PR and social media outreach through Facebook, Twitter and Instagram.

"Our campaign highlights the excellent quality and value of AXIST and how adaptable and appropriate the brand is for so many wearing occasions. We felt that Gilles Marini was the perfect embodiment of this versatility given his success in so many roles, whether as a model, actor, dancer, father, or athlete," explained Lori Medici, vice president of Marketing for AXIST. "His down-to-Earth, approachable personality made the brand both relatable and aspirational, plus the PR and editorial coverage his involvement garnered provided invaluable extra exposure for our campaign."

Editorial coverage included segments on E! Entertainment News, Access Hollywood,, as well as features in notable magazines, newspapers and industry websites and blogs. Marini was also photographed wearing the AXIST brand at various engagements and appearances, further promoting the line's versatility for multiple wearing occasions, both casual and refined. The integrated effort helped reinvigorate the brand with existing fans while also attracting new customers.

"This is the first time we are awarded for a campaign created and produced by our in-house creative department and earning a Gold ADDY validates how capable our creative team is. The fact that we won for best integrated campaign not only makes us extremely proud but further highlights the breadth of knowledge within our walls," stated Joakim Wijkstrom, CMO at Perry Ellis International on the skills of the creative team. "The advertising industry used to be almost exclusively agency-driven, but today's corporations are building strong internal teams that are proving to have the ability to develop excellent campaigns using their own talent pool."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs