NORTH QUINCY, Mass.
March 21, 2013
, a Thomson Reuters Intellectual
Property & Science business
and global leader in trademark searching and brand protection solutions, today announced the launch of SERION
a project management tool that enables trademark professionals to easily assign, collaborate and consolidate analysis on Thomson CompuMark trademark search reports with their global network of peers. It minimizes administrative resources, time and costs associated with multi-jurisdictional trademark clearance projects.
SERION Online Collaboration, a no cost added feature on the SERION platform, enables trademark professionals to successfully launch and expand brands by expediting the process of receiving supplemental information provided by their regional network of experts. A Thomson CompuMark clearance search provides the information needed to assess the availability of a trademark proposed for registration. This information is then used by regional experts familiar with local trademark laws, culture and business landscapes to provide insightful perspectives on potential conflicts in their markets that could prevent successful registration.
"In the midst of intensified competition, increased workloads, often without additional staff and frozen budgets, trademark professionals face an uphill battle to quickly protect brands globally," said Shawn O'Brien, director of product development, Thomson CompuMark. "We are pleased to facilitate our customers' ability to efficiently execute international trademark clearance projects and make the best informed decisions on global brand protection with SERION Online Collaboration
With SERION Online Collaboration
trademark professionals can assign Thomson CompuMark trademark clearance search reports to their network of global peers, monitor progress and review multiple assessments simultaneously in one report in the SERION Analysis Tool. Using SERION, local experts review assigned reports and respond with their conclusions, minimizing back-and-forth emails. The project owner can then view and merge analysis from multiple colleagues in a 'Consolidated Overview' report, eliminating the need to work with multiple reports in different formats and minimizing the possibility of missing key findings.
SERION Online Collaboration for Thomson CompuMark trademark watch reports will be available in the second quarter of 2013. Trademark professionals will be able to automatically share watch finding reports with their corporate clients and collaborate on results analysis.