March 21, 2013
/PRNewswire/ -- Zumba® Fitness—the global, multimedia brand and creator of the acclaimed Zumba "fitness party" workout—received two prestigious honors during this week's 32nd annual International Health, Racquet & Sportsclub Association (IHRSA) convention in
: IHRSA's "John McCarthy Industry Visionary Award" and Augie's Quest's "Leadership Award." The honors come on the heels of
naming Zumba® Fitness its 2012 "Company of the Year."
IHRSA's "John McCarthy Industry Visionary Award" is presented to "an individual or company who has made an unprecedented or unique contribution to the advancement of the club industry as a whole." And with 14 million loyal Zumba enthusiasts in more than 180 countries taking classes each week, Zumba instructors have established an extraordinary ability to cultivate new members into fitness facilities—and the industry as a whole—by way of fitness without sacrifice.
"Zumba® Fitness' unique business model has revolutionized not only exercise and dance fitness, but how entertainment and music are conceived, produced and delivered," said
, President and CEO of IHRSA. "From its 'exercise in disguise' approach to fitness, to its devotion to charitable causes through its Zumbathon fundraising events, Zumba® Fitness truly embodies what the 'Industry Visionary Award' and our industry stand for: unprecedented and unique contributions."
In its continuing to support charitable causes around the world, Zumba® Fitness is in the third year of its "Together We Dance™ to Cure ALS" fundraising campaign. All proceeds benefit the Muscular Dystrophy Association's Augie's Quest® worldwide research initiative for ALS ("
's Disease"), a progressive motor neuron disease that deprives people of the ability to move. On
, philanthropist and fitness-industry pioneer Augie Nieto—who has been fighting the disease since 2005—presented the Augie's Quest "Leadership Award" to Zumba® Fitness for its dedication toward helping find treatments and cures for ALS, citing the nearly
Zumba® instructors have raised in the campaign's three years.
"Zumba® Fitness and I share a philosophy of spreading joy throughout every aspect of life, especially when it comes to health," said Nieto, co-chair of the Muscular Dystrophy Association's ALS Division. "We are pleased to present this year's 'Leadership Award' to Zumba® Fitness. The company's industry-redefining approach and its Zumbathon events have helped spread ALS awareness to millions of Zumba® enthusiasts who raise funds to bring us closer to finding treatments and a cure."