NEW YORK, March 21, 2013 /PRNewswire/ -- theIRapp™, the mobile technology native app platform, today launched the next version of its mobile App technology platform for iPhone, iPad and Android mobile devices.
With Version 4.0, theIRapp™ has incorporated advanced functionality that includes the ability for investors to download content for offline viewing when not in a cellular area or WiFi zone as well as the ability to add events to calendars through a new Events module.
The launch of Version 4.0 is part of the company's continued development efforts to help public companies better communicate with investors across mobile devices. theIRapp is a native app through which companies that subscribe have their own customized IR app published in the Apple App Store and Google Play.
Other updates announced today include horizontal landscape viewing of content as well as more robust company description and contact functionality.Version 4.0 builds on earlier versions of theIRapp, which incorporated Google Analytics into theIRapp™ content management system (CMS). Through the CMS, subscribers have a window into the real-time engagement of their mobile IR content and IR app usage, including which pages are viewed, time spent on individual pages, as well as geographic regions where users are accessing the company's IR content. Jeff Corbin, co-Founder of theIRapp™ said, "theIRapp continues to lead the way in the use of mobile technology by public companies in their communications with investors. As a native app that resides on Apple's App Store and Google Play, we have created an easy and affordable solution by which companies can directly engage and communicate with investors and other interested individuals who have made a conscious decision to download their IR app. He continued, "Through Version 4.0, investors can now download content for viewing or listening when they have no Internet access. This is not possible with basic mobile websites. With the new functionality, both the buy- and sell-side now have greater flexibility to consume important and proprietary company content including conference calls, presentations and videos when they are traveling. Analysts who cover multiple companies can download each company's conference call which presently only is available through the desktop. They can listen to the calls in the air, while driving or when they have free time away from the office."