March 21, 2013
is seeking creative individuals with a taste for travel, a passion for food and a talent for sharing life's greatest moments, as the Tuscan label launches its third-annual Storyteller Experience.
The program, which has sent eight talented Storytellers to
since 2011, is back in year three with a uniquely Tuscan twist: A Course in Chianti. The four 2013 Storytellers will visit the home of Chianti during harvest season this fall to experience a week of world-class education, exploration, and entertainment, with a focus on all things Chianti.
"Over the last two years we have been extremely fortunate to share the beauty of
and our wines through the eyes of such talented people," said Courtney O'Brien, Marketing Director for
. "This year we look forward to providing the Storytellers with first-hand experiences that bring the story of our Chianti, and the world around it, to life."
Hosted on the brand's popular
, the DaVinci Storyteller Experience is designed to give artists, photographers, chefs, writers and other creative types a behind-the-scenes look at the people and place behind the brand's distinguished wines in the beautiful Tuscan town of Vinci—birthplace of
Leonardo da Vinci
and home to
's thriving cooperative of over 200 growers.
Content created by past Storytellers has included works of art, enchanting blog series, mouthwatering recipes, multimedia videos, and captivating photography, all debuted by
to its thousands of fans on Facebook.
And this year, those Facebook fans will play an important part in Storyteller selection by voting to help decide who the final four Storytellers will be.