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Americans Would Rather Give Up Coffee And Cell Phones Than Cheese

Now consumers can experience Fresh Take's flavor and versatility firsthand. The Fresh Possibilities Tour will visit major retailers around the country, including Ahold, HEB, Kroger, Meijer, Publix, Walmart and more now through July. Visit www.tryfreshtake.com to find out more about the tour, see and share photos or videos about how you and others are using Fresh Take, or take a peek at the tour map to understand how flavors are trending around the country. And, if it's mouth-watering recipes you are in search of, check out: www.kraftfreshtake.com.

ABOUT KRAFT FOODS GROUP Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $18 billion in 2012.  Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.  The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.

*Survey of 1,071 nationally representative Americans, ages 18 and older, conducted by Kelton on behalf of Kraft Fresh Take. Options were rotated to avoid favorability.

Maggie Maskery 312-297-7442 maggie.maskery@edelman.com

Angela Wiggins 847-646-4538 news@kraft.com

SOURCE Kraft Foods Group, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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