That was the "aha" moment for creating Wendy's Bloggers. "I had what brands, retailers and consumer products companies needed: the experience, the time, and a network of dedicated Mommy Bloggers," Hirschhorn said. "And I had what Mommy Bloggers wanted: an advocate, a soundboard and the means to contact the brands, retailers and consumer goods companies they longed to reach.
Wendy's Bloggers at Your Service
Wendy's Bloggers provides brands, retailers, consumer goods companies and their marketing, advertising and public relations agencies a cost-effective, methodical and consistent way to work with Mommy Bloggers.
A full-service Wendy's Blogger initiative includes:
- A carefully vetted group of experienced and influential Mommy Bloggers to host your product reviews and giveaways
- A pledge that Mommy Bloggers will have a positive connection with your brand
- Creative concepts for reviews and giveaways
- Incentives to help drive traffic to your brand's website
- Assurance that your brand messages, product shots, videos and links are incorporated into all reviews
- Value-added options
- White-glove shipping logistics for Mommy Bloggers and giveaway winners
- Reviews and giveaways that are posted in a timely manner and fact checked for accuracy
- Links to reviews and giveaways
- Consistent contact with Mommy Bloggers
- Measurable results
- Mommy Blogger feedback