This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Wendy's Bloggers Offers New Way For Brands To Create Valuable Relationships With Mommy Bloggers

NEW YORK, March 21, 2013 /PRNewswire/ -- Wendy Hirschhorn, a veteran publicist with blue chip clients, has launched Wendy's Bloggers, a bridge for brands to create valuable relationships with influential Mommy Bloggers and their followers.

Mommy Bloggers are typically defined as stay-at-home moms in their 20s or 30s with at least one or two children. Many of them got into blogging to supplement their family income and found that they really liked sharing tips on saving money, raising kids and reviewing products. For many, their honesty and opinions attract thousands of like-minded women.

Three years ago, Hirschhorn began to build a powerful network of Mommy Bloggers who regularly reviewed and posted her clients' products on their websites and hosted product giveaways.

"Although there were nearly four million Mommy Bloggers to choose from, it was not an easy process to find really great Mommy Bloggers," Hirschhorn said. "At heart, they are moms and wives first, bloggers second. I had to screen hundreds to find those who met my professional standards. That included the ability to write cohesive reviews, to generate sufficient traffic to their sites, and to use Facebook, Twitter, Pinterest, Flickr and other social sites to promote their product reviews and giveaways."

Along the way, Hirschhorn took the time to get acquainted with the Mommy Bloggers in her network. "They really valued that I was paying attention, reading their reviews and offering writing and editing tips," Hirschhorn said. "As a result, I got valuable insight about their likes and dislikes.

"While most Mommy Bloggers wanted to be brand ambassadors for a select group of brands, it was difficult for them to penetrate companies that would provide products for review. Moreover, they felt unappreciated and underutilized by the companies whose products they did review."

Hirschhorn understood. "I knew they were up against companies that just didn't have the time, staff or, in some cases, the inclination to follow up with them," she said.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs