CAVE CREEK, Ariz., March 21, 2013 (GLOBE NEWSWIRE) -- Dethrone Royalty Holdings, Inc. (OTCQB:DRHC) (or "DRHC"), also known as Dethrone Beverage, announced today that as of today Dethrone Beverages are in 100 Accounts (stores) in Northern California and will be in at least 750 Accounts (Stores) by the end of April 2013 according to its main Northern California Distributor, Mussetter Distributing. As of today, both flavors of Dethrone Beverage are in a mix of stores such as: C-Stores, AM PM, Chevron Gas Stations, some 7-11's and also mom and pop liquor stores in Northern California. In addition, Nugget Markets has agreed to carry Dethrone Beverages and will order one half Pallets (50 Cases) in each of their 9 stores. As of March 18, 2013 Mussetter Distributing is currently selling Dethrone Beverage in 7.5 counties in Northern California ("NC"). Dethrone will be in 12 more NC Counties by 3/22/13. Within 3 weeks from 3/22/13 we will pick up 15 more NC Counties. By May 2013 we will be calling on major chain accounts like CVS, Safeway, & Raley's/Bel-Air.
Mike Holley, President of Dethrone Royalty Holdings, Inc., said: "Our distribution plan for our Dethrone Beverage products is going as planned and we have already been notified by Mussetter Distributing that product is moving well off the shelves and they are already sold out at certain accounts (Stores) that are re-ordering."
About Mussetter DistributingWith more than 34 years of experience in the beverage industry. Mussetter Distributing is now an "up and coming" Craft Beer and Specialty product distributor that covers the entire Greater Sacramento area including the Lake Tahoe area! Mussetter Distributing is located in the small town of Auburn, CA and is happily tied into the local community. Mussetter distributes a vast array of products including Craft / Micro Beer, Imported Beer, Gluten Free Beer, Value Beer, Cider, PAB's (Progressive Adult Beverages), Organic Distilled Spirits, Distilled Spirits, All Natural Mixers, Wines, Energy Drinks, New Age Beverages, Relaxation Beverages, Soft Drinks, High - Antioxidant Beverages, Water, Protein Drinks and Bars, Green Teas, Fat Burning Beverages, and Organic Agave Nectar!