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Frost & Sullivan Confers Product Differentiation Excellence Award On Frutarom For Origanox™





LONDON, March 21, 2013 /PRNewswire/ -- Based on its recent analysis of the natural antioxidants market, Frost & Sullivan recognises Frutarom Ltd with the 2013 European Product Differentiation Excellence Award. The company is commended for its outstanding natural plant extract - Origanox™.

"Origanox™ is a novel ingredient manufactured from a unique set of raw materials - oregano, lemon balm and or herb spices - that serve as natural plant extract intended to maintain the quality during shelf-life of food products," noted Frost & Sullivan Research Analyst Ashwin Raj Ravinder. "It offers excellent stability and solubility, backed by strong science and innovative technology. Origanox™ represents a high-performance, cost-effective solution compared to other natural antioxidants available in the market."

One of the key challenges faced by other naturally derived antioxidants like natural tocopherols is raw material supply shortages. In contrast, Frutarom has unrestricted access to the raw materials on which Origanox™ is based, thereby assuring steady long-term supply to customers.

Origanox™ scores on the price-performance ratio; it is priced lower than tocopherols and provides high functionality. And, while prices are comparable with rosemary extracts, Origanox™ still gains in terms of its superior organoleptic properties and its milder flavour.

"Origanox™ supports reduced dosage levels, wider application coverage, enhanced solubility and the ability to perform under challenging conditions, like high temperature," remarked Ravinder. "Value-added benefits include the masking of odours, retarding the deterioration of colours, improving overall flavour, cost-efficiency, patented manufacturing process, cutting-edge technology, tailor made

Frutarom's unique and patented solvent-free technology, is a cutting-edge technology that ensures Origanox™'s all-natural properties and gives it the 'clean label' tag. The solution is certified organic by the U.S. FDA.

The multiple formats and dosage offered by Frutarom are designed to suit varied customer needs. The solution is available in both oil soluble and water soluble formats, according to the end applications where it is incorporated.

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