If leaders in any industry serve as a role model, the technology sector is setting the standard, performing highest on every measure and enjoying an overwhelming 14 percentage point advantage over its nearest rivals on leadership prowess. The leaders in the technology industry also comes out on top on both communications effectiveness – 44 percent rate those in the sector as impressive communicators – and taking responsibility when their industry falls short, with 34 percent scoring them strongly.
Rod Cartwright, partner and director of Ketchum's Global Corporate Practice, said: "In 2012, we found that leadership credibility hinged on a combination of open and transparent communication, decisive action and the personal presence of the leader. With the crisis of leadership and communication continuing to have a direct commercial impact, our 2013 study shows that this formula for establishing meaningful, authentic leadership remains as robust as ever and will only grow in importance over the coming decade."
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About the Ketchum Leadership Communication MonitorKetchum Global Research & Analytics and Ipsos Observer, a worldwide strategic business line within Ipsos, conducted an online survey of 6,000 respondents in 12 markets from Dec. 21, 2012 to Jan. 11, 2013. These were the United States, United Kingdom, France, Germany, Spain, Canada, China, Singapore, India, the United Arab Emirates, South Africa and Brazil. The global margin of error is +/-1.3 percent. The research explored respondents' views of both different categories of leader (business, political, community, non-profit and union/labor organization) and of 18 vertical industries.About KetchumKetchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year ( PRWeek and European Excellence Awards) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com. About Diversified Agency ServicesDiversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) ( www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. About Omnicom Group Inc.Omnicom Group Inc. ( www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. About IpsosIpsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011, Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company. With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research and survey management. SOURCE Ketchum