Poor leadership communication is directly affecting corporate performance and sales. In the past year, 60 percent of people stopped buying, or bought less, from a company due to poor perceptions of the behavior of those in charge. Leadership failure also hits the bottom line far harder than good leadership enhances it.Poor leadership perceptions led 51 percent of respondents to buy less of a firm's products and services, and 44 percent to boycott it – while positive leadership perceptions prompted only 36 percent of respondents to buy more and 42 percent to start buying. People also view employees and third-party analysts as the most credible representatives of an organization, ahead of senior leaders, with the CEO and other senior management coming in a lowly sixth and joint seventh place from among 12 sources of trustworthy information.
Short-termist Politicians Can Learn From Forward-thinking Business Leaders
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