Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced that four healthy ready-to-eat meals from GoPicnic Brands Inc. will be available in more than 500 Regal Entertainment Group locations nationwide beginning in April. These prepackaged, nutritious and flavorful menu choices offer a satisfying addition to current concession offerings.
“Regal constantly tests new menu items and listens to our guests. We found a significant number of moviegoers who sampled the gluten-free, lower-calorie GoPicnic meals were pleased to see this option available and would be interested in purchasing it again on their next visit,” stated Rob Del Moro, Chief Purchasing Officer at Regal Entertainment Group.
GoPicnic meals were created with the consumers’ health, diet and lifestyle in mind. For a busy professional, a hungry kid or a moviegoer in search of a hearty snack, GoPicnic has the solution with satisfying ready-to-eat meals. All GoPicnic meals are nutritionally balanced, and contain five individually wrapped food items that can be eaten together or enjoyed one-by-one. Each of the four GoPicnic meals Regal will offer are gluten-free, with 400 calories or less, and no artificial colors or flavors, trans fats, high-fructose corn syrup, or added MSG.
Julie Stamberger, CEO and president of GoPicnic Brands, says that this is great news for health-conscious consumers. “This is truly a blockbuster development,” said Stamberger. “Regal Entertainment Group, the largest motion picture exhibitor in the United States, had the foresight to recognize that many consumers are looking for healthier options when they snack, as well as food that fits with their individual dietary requirements. GoPicnic meals satisfy these needs – and taste great!”GoPicnic is represented in the U.S. theater market via its exclusive sales and distribution agreement with Cinema Scene Marketing ( www.cinemascenemarketing.com). Headquartered in Overland Park, Kan., Cinema Scene is an industry leader in bringing promotional campaigns, packaging products and digital signage solutions to the U.S. exhibition market. Featured GoPicnic menu options at Regal Cinemas, United Artists and Edwards Theatres include: