PVH Corp. (NYSE: PVH) has entered into a license agreement with Comercio Excelente Norte Sur S.A. de C.V. to market and distribute certain men’s and boys’ apparel, and men’s accessories and related goods under PVH’s
brand in Mexico. The initial term of the agreement runs through 2017.
Under the agreement, Comercio Excelente will have the exclusive right to distribute men’s and boys’ sportswear, including shirts, trousers, shorts, fleece jackets, sweaters, jackets and activewear, and men’s outerwear, swimwear, golf wear, loungewear, sleepwear, slippers, flip flop sandals, luggage, belts, cold weather hats, scarves, gloves, sunglasses, wallets, and backpacks bearing the
brand. The product will be sold primarily at Sears and specialty stores throughout the country.
“We are excited to extend the
brand to the Mexican marketplace,” said Ken Wyse, President of Licensing for PVH Corp. “We have successfully partnered with Comercio Excelente for other PVH brands, and believe this to be a great opportunity to extend our strategic partnership with them, as well as further expand the
“We are very excited about this new agreement for
,” said Mauricio Sacal, CEO of Comercio Excelente. “As an iconic American brand, with a colorful, sport-inspired youthful image and reputation for accessibility to the consumer,
should be well received in the Mexican market.”
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic
brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands,
Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass
G.H. Bass & Co., Warner’s
, and its licensed brands, including
Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar
About Comercio Excelente:
Comercio Excelente is a leading distributor and retailer of fashion apparel brands and footwear from PVH in Mexico and throughout Latin America. With over 25 years of experience, Comercio Excelente has built a strong relationship with every major key retailer in Mexico and Latin America.