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March 20, 2013 /PRNewswire/ -- Last night,
Leo Burnett Worldwide was named the most awarded network at the 2013 International ANDY Awards. In total, the agency took home seventeen ANDY Awards – the Richard T. O'Reilly award, six Gold, nine Silver and one Bronze. Six offices from the Leo Burnett Worldwide network, including
Hong Kong, London, Milan,
Sao Paulo were recognized at the ANDY Awards, held at the British Academy of Film and Television during Advertising Week in
"The ANDY awards attract what is generally acknowledged to be the toughest and most prestigious group of judges in the business. So to be named 'Network of the Year' for the fourth year in a row is a great honour," said
Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide.
Leo Burnett Tailor Made's (
Sao Paulo) "
My Blood is Red & Black" campaign for Vitoria F.C. received the coveted Richard T. O'Reilly Award for best PSA. The campaign raised international awareness for the lack of donations to
Brazil's blood banks by removing the red stripes in Vitoria F.C.'s uniforms. Blood donations increased by 46 percent in
Brazil as a result of the campaign.
"Being honored with the Richard T. O'Reilly Award is a testament to the power creativity can have on the greater good," said Tutssel. "Vitoria's '
My Blood is Red and Black' sparked active participation and will truly make a difference in people's lives."
Leo Burnett Tailor Made, led by
Chief Executive Officer Paulo Giovanni, won an impressive seven awards – the Richard T. O'Reilly Award, three Golds and three Silvers in Magazine, Out of Home, Best Use of a Celebrity, Public Service and Integrated. The agency's "
My Blood is Red & Black" work for Vitoria F.C. and Fiat's "Nurse/Clown/Butler" print campaign were both recognized at the show.
The 49th annual International ANDY Awards is one of the most distinguished advertising industry awards shows in the world. Famous for its outstanding jury comprised of internationally renowned creative directors, the awards recognize single and campaign executions, distinguished by product, service or technique category. This is the first year the ANDYs held its award show in London.