This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

See-Through Yoga Pants, Then the Noise: Buy LULU Stock

Stocks in this article: LULU AAPL SBUX WFM MCD WMT

These companies all have terrific management teams that have crafted incredible images. Their planned and unplanned marketing campaigns tend to go off without a hitch. They know their respective audiences and they each serve them so well.

Consider how Starbucks took off and ran with digital. Just an outstanding example of brilliant competence. They have reached some sort of scale with a tech-friendly, mobile customer base so they took technology to them in a way no other retailer really has. For as much as Whole Foods is tapped into its core shopper, it could learn a lot from Howard Schultz and Adam Brotman's innovative strategies.

TheStreet's Dan Freed made an excellent case for McDonald's marketing last week in another must-read article. McDonald's tends to make its customers feel good about themselves, whereas Wal-Mart (WMT), despite its seemingly well-intentioned pitch of "low prices," makes them feel like losers.

If we learned anything from Apple when Steve Jobs was alive and even more so now when's he gone, it's that image and marketing mean a ton. Apple once had this down. LULU, SBUX, WFM and MCD pretty much always have and definitely do. That's not changing anytime soon.

LULU may continue to feel pressure, but if you're a long-term investor -- I'm talking a multi-year, not multi-quarter time horizon -- it probably makes sense to scale into a position on every noise-related pullback. There's not much structurally wrong with Lululemon's grand plan to expand mindshare and market share geographically and across existing and forthcoming product lines.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
2 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,959.44 +154.64 0.87%
S&P 500 2,078.54 +7.89 0.38%
NASDAQ 4,781.4240 +16.0440 0.34%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs