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Financial Bracketology: Experts Rank Top Fiscal Priorities

Money Madness is Under Way with the Financial Four

DENVER, March 20, 2013 /PRNewswire-USNewswire/ -- March Madness finds millions of Americans prioritizing their NCAA brackets vying to select the top four teams that represent the best in the country. With the Financial Four people also have a way to prioritize their financial goals.

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The National Endowment for Financial Education® (NEFE®) and the Financial Planning Association® (FPA®) again are partnering on the Financial Four (, an interactive bracket of 32 concepts that helps users identify the financial areas that are most important to them. Expert financial planners and advisors also used the bracket to weigh in on what they recommend people should be thinking about as their top financial priorities in 2013.

"Identifying and managing priorities is the key to keeping your financial life in order. The NEFE/FPA Financial Four takes the madness out of ranking your fiscal responsibilities," says Ted Beck, president and CEO of NEFE. "Everyone wins by participating in this bracket."

"FPA and our expert CERTIFIED FINANCIAL PLANNERâ„¢ members are excited to team with NEFE again to guide the public on this year's top financial priorities," says FPA CEO Lauren M. Schadle, CAE. "Americans are increasingly responsible for an overwhelming amount of financial choices. Our goal is to provide insight on what they should be thinking about when developing their financial plans."

Experts identify the top financial priority

Is it establishing an emergency savings or using credit responsibly? Is it more important to have open communication about finances with family members or calculate how much you need for retirement? Using rankings from nearly 300 CFP® professionals from FPA membership, advisors-turned-bracketologists logged on to and ranked their top priorities for Americans to focus on in 2013.

Based on their voting results, NEFE and the FPA announce the 2013 Financial Four:

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