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Global Motorcycles, Scooters And Mopeds Industry

4. DISTRIBUTION DYNAMICS II-16Promotional Activities II-16Trade Shows II-16Dealer Programs II-16Special Fall/Winter Programs II-16Regional Promotional Activities II-16

5. ENVIRONMENTAL CONCERNS II-176. PRODUCT PROFILE II-18Motorcycles - A Way of Life & Attitude II-18The Heavyweight Class: A Sumo Wrestler on the Road II-18Standard Class II-18Performance Class II-18Touring II-18Sport Touring II-19Supersport II-19Cruiser II-19Custom II-20The Non-Heavyweight Class II-20Street Motorcycles II-20Dirt Bikes II-20Scooter: A Specially Designed Motorcycle II-20Scooter - The Term Defined II-20Facts at a Glance II-21Differentiating Scooters From Mopeds II-22The Difference Between Scooters and Motorcycles II-22Scooter-The Advantage Factor II-23Scooters - Ride Them Fast II-23Scooters - A Historical Perspective II-23Scope for New Concepts II-24Mopeds: Losing their Prominence II-24Differentiating Motorcycles, Scooters and Mopeds II-24Two-Strokes and Four-Strokes II-25Two-stroke Engine Vs. Four-stroke Engine II-25Two Wheeler Category Definitions: By Style II-25Electrifying Your Ride on Two-Wheels II-26

7. PRODUCT INTRODUCTIONS/INNOVATIONS II-27Suzuki Unveils Suzuki Nex Scooter II-27DSK Motowheels Rolls Out Hyosung GT 250R Motorcycle II-27Zero Motorcycles Unveils Zero XU Electric Motorcycle II-27Harley-Davidson® Custom Vehicle Operations™ IntroducesBreakout™ and Road King® Motorcycle Models II-27Hero Motocorp Soft Launches Ignitor 125cc Motorcycle II-28Suzuki Motor to Introduce BOULEVARD M109R and GSX1300RHayabusa Displacement Motorcycles II-28Bajaj Auto Rolls Out Discover ST 125cc Motorcycle II-28Suzuki Motorcycle India Unveils Hayate 112cc Motorcycle II-29Dinli Metal Industrial Introduces 800cc Motorcycle II-29Honda Motorcycle and Scooter India Unveils Dream Yuga 110ccMotorcycle II-29China Motor Introduces e-moving Young and e-moving Plus e-scooters II-29Honda Motor to Roll Out Nc700x 700cc Motorcycle II-29Mahindra Two Wheelers Rolls Out Mahindra Rodeo RZ II-29X-Treme Scooters Markets X-10 Mini Electric Scooter onUrbanScooters.com Marketplace II-30Honda Motorcycles India Introduces CBR1000 RR FirebladeSportsbike in India II-30Harley Davidson Introduces FXDC Super Glide Custom and FXDBStreet Bob Bikes in India II-31Hero MotoCorp to Launch Petrol-Electric Hybrid Scooter II-31Triumph Motorcycles to Unveil New Bikes in India II-31LML Rolls Out Select Scooter in Goa II-31Suzuki Motorcycle India Unveils Swish 125 Automatic Scooterand Hayate 110cc Motorcycle II-31Royal Enfield Launches 500 cc Bikes in Philippines II-31Bajaj Auto Introduces KTM 200 Duke Bike II-32Yamaha Motors India Launches Two-Wheelers for Men and Women II-32Honda Motor Company Launches Dream Yuga Motorcycle andRevamped Dio Scooter II-32Mahindra Group Introduces Mahindra Duro DZ II-32Hero MotoCorp Introduces Passion X-Pro 110, Maestro 110Scooter and Ignitor 125 II-32Bayerische Motoren Werke Introduces 2012 BMW C 600 Sport Scooter II-32Yamaha Motor to Unveil Yamaha Nouvo Scooter in India II-33Yamaha Taiwan to Launch Light Electric Scooter II-33Hero MotoCorp Introduces Hero Honda CBZ Xtreme II-33Ducati Motor Holding Unveils Ducati 1199 Panigale II-33Boxx Launches Two-Wheel Drive Electric Scooter II-34Suzuki Motorcycle India Introduces Intruder M800 Cruiser Bike II-34Honda Motorcycle & Scooter India Rolls Out CB Unicorn DazzlerBike II-34Honda Motorcycle & Scooter India Unveils Dazzler Deluxe Model II-35Evolve Motorcycles Introduces Three Electric Scooters II-35Bayerische Motoren Werke to Roll Out New Bikes II-35Honda Motor Company Launches 2012 Honda Integra II-35Kwang Yang Motor Rolls Out New Downtown 300i Sports-TourerScooter II-36Yamaha Motor Company Unveils YZF R15 Version 2.0 II-36Honda Motorcycle & Scooter India Introduces New Models of CBFStunner and Aviator II-36Bajaj Auto Rolls Out Bajaj BM 150 Motorcycle II-36Hero MotoCorp Unveils Impulse Bike and Maestro Scooter II-36KTM Sport Motorcycle and Bajaj Auto to Introduce 200cc Duke Bike II-36Lohia Motors to Roll Out LML Select Four Stroke Star 200 Scooter II-37Bayerische Motoren Werke Launches New E-Scooter II-37Sachs Bikes Launches Speedjet RS Sports Bike II-37Piaggio to Introduce Vespa LX125 in India II-37Kawasaki Motors Unveils Kawasaki Ninja 650R Bike in India II-38Garware Motors and S&T Motors Introduce Hyosung GT650R and ST7 Super Bikes in India II-38Harley-Davidson India Rolls Out 2011 Forty- Eight Bike II-38Bajaj Auto Introduces Discover 125 Motorcycle II-38Hi-Bird Safari Group Unveils Electronic Scooters II-39Peugeot Scooters Introduces e-Vivacity Scooter Equipped withSaft Lithium-Ion Batteries II-39Honda Motorcycle & Scooter India Launches CBR250R Bike in India II-39TVS Motor to Re-Introduce Electric Scooters in India II-39TVS Motor to Introduce TVS Apache RTR 180 ABS Bike II-40Bayerische Motoren Werke Reveals BMW Concept e II-40

8. PRODUCT INTRODUCTIONS IN RECENT PAST - A PERSPECTIVE BUILDER II-41BMW Division Rolls Out Concept C Maxi-Scooter II-41Mahindra 2 Wheelers Introduces Mojo and Stallio Motorcycles II-41Suzuki Motorcycle India Unveils Suzuki SlingShot in India II-41Yamaha Motor Introduces Yamaha YBR125, Yamaha SZ-X and YamahaSZ Bikes II-42Yamaha Motor Introduces EC-03 Electric Scooter II-42Piaggio Launches MP3 Hybrid 300ie Scooter II-42Econogo Rolls Out yogo Electric Scooter II-43Hero Motocorp Launches Hero Honda Passion Pro/Plus Motorcycle II-43Kawasaki Motors Launches 2010 Concours 14P Police Motorcycle II-43Yamaha Motor Introduces Yamaha SZ-R and Yamaha FZ1 in India II-44Mahindra & Mahindra to Launch Motorcycles in India II-44India Yamaha Motor Introduces YBR 110 II-44Yamaha India Unveils Yamaha R125 II-44Suzuki Motorcycle India Unveils Suzuki SlingShot II-45Bajaj Auto and KTM Unveil Duke 200 in India II-45TVS Motor Introduces TVS Jive Motorcycle with Auto Clutch inNorth India II-45Bajaj Auto Unveils 2010 Edition of Platina 125 II-45Peugeot Unveils Compact Kisbee Scooter II-46BMW to Launch S1000RR in Road Trim II-46Harley-Davidson Launches Sportster Iron 883 II-46Piaggio Launches Vespa GTS 300 Super in the US II-46M&M to Introduce Flyte and Nova II-47Honda Introduces CB Twister II-47LML Unveils Vespa Brand in India II-47TVS Launches Scooty Streak II-47Bajaj Auto Launches XCD 135 DTS-Si II-47BMW Motorrad Launches Three New K-Series Models II-47Bajaj Auto to Launch Gearless Sports Scooter II-48Honda Introduces Wave 110i II-48Honda Launches 2009 CRF450X II-48

9. RECENT INDUSTRY ACTIVITY II-49Honda Motorcycle and Scooter India to Invest for Expansion II-49US Highland Enters into Strategic Partnership with Rollox II-49Kawasaki Heavy Industries Inks Cooperation Framework Agreementwith Loncin II-49Polaris Industries and Eicher Motors Form Joint Venture II-49VECTRIX Inks Distributor Agreement with Peirspeed II-50YMKI Merges into YIMM II-50AUDI Takes Over Ducati Motor from Investindustrial Group II-50Accell Group Acquires Currie Technologies II-50Hero Eco Acquires Ultra Motors II-50Yamaha Motor and PT Yamaha Indonesia Motor Manufacturing to Merge II-51Kinetic Motor and Kinetic Engineering to Merge II-51Changan Automobile to Conclude Purchase of Jinan QingqiMotorcycle II-51Zap Jonway Acquires Majority Stake in Zhejiang Jonway Automobile II-51Mahindra and Mahindra and Yamaha to Form Joint Venture II-52KSIDC Signs MoU with Parallel Group for Joint Venture II-52Brammo Inks Strategic Partnership Agreement with SMRE andUnveils New Motorcycle Models II-52Brammo Unveils New Motorcycle Models II-52Leo Motors and DAFRA Motos Ink Agreement to Develop ElectricScooters in Brazil II-53China Electric Forms Joint Venture with Yuen Foong Industrial II-53Viper Motorcycle and AMV Motorcycles Sign Head of Agreement II-53 Mercedes Benz Enters into Partnership with Ducati II-53Polaris Industries Takes Over Indian Motorcycles II-54CEVA Logistics and Husqvarna Motorcycles Ink Contract II-54Sparta Commercial Services Signs Lease Agreement with Townshipof Bloomfield II-54Hyosung Motors America Inks Agreement with J-Tech Corporation II-54

10. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER II-55GAGC and Guangzhou Motorcycle Group Inks Acquisition Agreementfor Wuyang-Honda Motors II-55Jinhao Motor Acquires JinHao Power Holdings II-55Vmoto and Vectrix Sign Agreement to Manufacture Electric Scooters II-55Honda Motors and Hero Honda Motors Ink MOU for Dissolution ofMotorcycle Joint Venture II-56Viper Motorcycle and Ilmor Engineering Form Joint Venture II-56Bajaj Auto Exceeds 100,000 Unit Sale for Pulsar 135 LS Bike II-56Harley-Davidson to Establish Motorcycles Presence in India II-56Suzuki Motor to Set-Up a US$26 Million Motorcycle Facility inPhilippines II-56DAWOOD YAMAHA Changes Name to DYL II-57Suzuki Motorcycles India to Expand Capacity II-57Hero Motors and Bombardier Recreational Products Sign a MoU II-57Naza and Piaggio to Ink Distribution Deal II-57Honda to Seize the Production of Geared Scooters in India II-57Piaggio and Canadian Scooter Terminate Distribution Agreement II-57TVS Motor to Launch Motorcycle in Indonesia II-58Piaggio and Moto Guzzi to Merge II-58Harley-Davidson Acquires MV Agusta II-58Performance Motorcycles Merges with Ducati Motor Holding II-58 Mahindra Takes Over 2-Wheeler Business of Kinetic Engineering II-58M&M Takes Over Kinetic Motor II-58M&M Acquires Engines Engineering S.r.l. II-59Bajaj Auto Acquires Stake in KTM II-59Suzuki Motor Acquires Remaining Stake in SMIPL II-59AIG Buys Stake in Chongqing Lifan Industry Co. Ltd II-59Hybrid Dynamics Takes Over Delaware American Motors II-59Suzuki's Indonesian Subsidiary to Change Name II-59Honda and Oriental Holdings Establish JV II-60Yamaha Signs Agreement with Mitsui II-60Suzuki Extends Agreement with Intelligent Energy II-60Yamaha Motor to Expand Capacity in India II-60TVS Motors and Mahabharat Motors Sign MOU II-60 Kawasaki to Establish Motorcycle Plant in Brazil II-60Yamaha Motor to Establish New Company with Toyota Tsusho II-60Honda's New Plant in Kumamoto Factory Commences Operation II-61Suzuki Motor Cycle to Integrate R&D with Maruti Suzuki II-61

11. FOCUS ON SELECT GLOBAL PLAYERS II-62Bajaj Auto Limited ( India) II-62BMW Group ( Germany) II-62China Jialing Industrial Co. Ltd. ( China) II-62Lifan Industry (Group) Company ( China) II-62Ducati Motor Holding SpA ( Italy) II-63Harley-Davidson, Inc. (US) II-63Hero MotoCorp Limited ( India) II-63Honda Motor Co., Ltd ( Japan) II-64Honda Italia Industriale S.p.A. ( Italy) II-64Honda Motorcycle & Scooter India (Private) Ltd. ( India) II-64S&T Motors Co. Ltd. ( South Korea) II-64Kawasaki Heavy Industries Ltd. ( Japan) II-65Piaggio ( Italy) II-65Suzuki Motor Corporation ( Japan) II-65Triumph Motorcycle Limited (UK) II-66Yamaha Motor ( Japan) II-66MBK Industrie SA ( France) II-66Yamaha Motor India Private Limited ( India) II-66

12. GLOBAL MARKET PERSPECTIVE II-67Table 2: World Recent Past, Current and Future Analysis forMotorcycles, Scooters and Mopeds by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest ofWorld Markets Independently Analyzed with Annual Sales Figuresin Thousand Units for Years 2010 through 2018 (includescorresponding Graph/Chart) II-67Table 3: World Recent Past, Current and Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles, Scooters and Mopeds Markets IndependentlyAnalyzed with Annual Sales Figures in Thousand Units for Years2010 through 2018 (includes corresponding Graph/Chart) II-68Table 4: World Historic Review for Motorcycles, Scooters andMopeds by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) II-69Table 5: World Historic Review for Motorcycles, Scooters andMopeds by Product Segment - Motorcycles, Scooters and MopedsMarkets Independently Analyzed with Annual Sales Figures inThousand Units for Years 2004 through 2009 (includescorresponding Graph/Chart) II-70Table 6: World 15-Year Perspective for Motorcycles, Scootersand Mopeds by Geographic Region - Percentage Breakdown of UnitSales for US, Canada, Japan, Europe, Asia-Pacific, LatinAmerica and Rest of World Markets for Years 2004, 2011 and2018 (includes corresponding Graph/Chart) II-71Table 7: World 15-Year Perspective for Motorcycles, Scootersand Mopeds by Product Segment - Percentage Breakdown of UnitSales for Motorcycles, Scooters and Mopeds Markets for Years2004, 2011 and 2018 (includes corresponding Graph/Chart) II-72

III. MARKET1. THE UNITED STATES III-1A.Market Analysis III-1Market Trends III-1Women Bikers on the Move III-1Motorcycle Manufacturers Target Baby Boomers III-1Tiny Motorcycles Making an Impact III-2Design Modifications Boost the Motorbike Industry III-2Heavyweight Motorcycles Dominate the Market III-2Honda Dominates the US Scooter Market III-2Growing Preference for Chinese Scooters in the US III-2Growth Dampeners III-3Market Statistics III-3Motorcycles III-3Table 8: US Motorcycles Market (2011): PercentageBreakdown of New Motorcycle Sales by Category - Street,Dirt, Scooter, and Dual (includes correspondingGraph/Chart) III-3Table 9: US Motorcycles Market (2011): PercentageBreakdown of New Motorcycle Rider by Gender - Male, andFemale (includes corresponding Graph/Chart) III-3Table 10: US Motorcycles Market (2011): PercentageBreakdown of New Motorcycle Rider by Marital Status -Married, Single (Never Married), Divorced, and Widowed(includes corresponding Graph/Chart) III-4Table 11: Leading Players in the US Motorcycles Market(2011): Percentage Breakdown of Motorcycle Sales byLeading Companies (includes corresponding Graph/Chart) III-4Table 12: Leading Manufacturers of 651+cc Motorcycles in North America (2011): Percentage Breakdown by Volume Salesfor Harley-Davidson, Honda, Suzuki, Yamaha, Kawasaki, andOthers (includes corresponding Graph/Chart) III-4Cruisers III-5Cruising Ahead III-5Table 13: US Cruiser Bike Market (2011): PercentageBreakdown of Sales by Consumer Race - White, Hispanic,Black, Asian and Others (includes correspondingGraph/Chart) III-5

Table 14: Leading Players in the US Cruiser MotorcycleMarket (2011): Percentage Breakdown by Volume Sales forHarley-Davidson, Honda, Yamaha and Others (includescorresponding Graph/Chart) III-5Generation Y Powers Dirtbike & Sport Bike Sales III-6Table 15: Leading Players in the US Dirtbike Market(2011): Percentage Breakdown by Volume Sales for Honda,Yamaha, Kawasaki, and Others (includes correspondingGraph/Chart) III-6Table 16: US Sports Bike Market (2011): PercentageBreakdown of Sales by Consumer Race - White, Black,Hispanic, Asian and Others (includes correspondingGraph/Chart) III-6Table 17: Leading Players in the US Sportsbike Market(2011): Percentage Breakdown by Volume Sales for Suzuki, Kawasaki, Honda and Others (includes correspondingGraph/Chart) III-6Touring Motorcycles III-7Table 18: Leading Players in the US Touring MotorcycleMarket (2011): Percentage Breakdown by Volume Sales forHarley - Davidson, Honda, Kawasaki, and Others (includescorresponding Graph/Chart) III-7Consumer Profile - A Retrospective Review III-7Table 19: Demographics of Motorcycle Customers in the US(includes corresponding Graph/Chart) III-8Focus on Major Players III-8Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW III-8Harley Davidson Inc. - A Review III-9SWOT Analysis III-9Business Strategies III-9Focus on Core Strengths III-10Strategic Corporate Developments III-10Product Launches III-13Key Players III-14B.Market Analytics III-15Table 20: US Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); andScooters Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2010 through 2018(includes corresponding Graph/Chart) III-15Table 21: US Historic Review for Motorcycles, Scooters andMopeds by Product Segment - Motorcycles (Below 250cc,250cc-500cc and Above 500cc); and Scooters MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) III-16Table 22: US 15-Year Perspective for Motorcycles, Scootersand Mopeds by Product Segment - Percentage Breakdown of UnitSales for Motorcycles (Below 250cc, 250cc-500cc and Above500cc); and Scooters Markets for Years 2004, 2011 and 2018(includes corresponding Graph/Chart) III-172. CANADA III-18A.Market Analysis III-18Current and Future Analysis III-18Market Trends III-18Demographics Having an Impact on the Industry III-18Heavy Weight Motorbikes: Experiencing Increasing Demand III-18Table 23: Canadian Market for Street Motorcycles (2011):Percentage Share Breakdown by Engine Capacity - Below250cc, 251-600cc, 601-750cc, 751-950cc, 951cc & Above(includes corresponding Graph/Chart) III-18Product Launch III-19B.Market Analytics III-20Table 24: Canadian Recent Past, Current & Future Analysisfor Motorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);Scooters; and Mopeds Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-20Table 25: Canadian Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) III-21Table 26: Canadian 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds Marketsfor Years 2004, 2011 and 2018 (includes correspondingGraph/Chart) III-223. JAPAN III-23A.Market Analysis III-23Market Overview III-23Deregulations Drive Market Growth III-23Decline in Bike Production III-23Current & Future Analysis III-23Japanese Manufacturers Continue to Lead South East AsianMarkets III-24Japan Needs to Be on Guard as Indian Companies ProfferCompetition III-24Competitive Analysis III-24Table 27: Leading Players in Japanese Motorcycle Market(2011): Percentage Breakdown by Volume Sales for Yamaha,Suzuki, Honda, Kawasaki, and Others (includes correspondingGraph/Chart) III-24Big Four in the Japanese Two-wheeler Market - A StrategicComparison III-25Table 28: Japanese Motorcycles Market (2010): PercentageShare Breakdown of Volume Production by Company - Honda,Yamaha, Suzuki, Kawasaki, and Others (in Thousand Units)(includes corresponding Graph/Chart) III-26Key Japanese Players III-26B.Market Analytics III-28Table 29: Japanese Recent Past, Current & Future Analysisfor Motorcycles, Scooters and Mopeds by Product Segment -Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); andMopeds Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2010 through 2018(includes corresponding Graph/Chart) III-28Table 30: Japanese Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles (51cc-125cc,126cc-250cc and Above 251cc); and Mopeds MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) III-29Table 31: Japanese 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles (51cc-125cc,126cc-250cc and Above 251cc); and Mopeds Markets for Years2004, 2011 and 2018 (includes corresponding Graph/Chart) III-304. EUROPE III-31A.Market Analysis III-31Current and Future Analysis III-31Traffic Congestion to Drive Two-Wheeler Demand III-31European Two-Wheeler Markets - Similar, Yet Different III-32Motorcycles Market III-32Table 32: Leading Manufacturers of 651+cc Motorcycles in Europe (2011): Percentage Breakdown by Volume Sales forBMW, Yamaha, Suzuki, Honda, Kawasaki, Harley-Davidson, andOthers (includes corresponding Graph/Chart) III-33European Two-Wheeler Market: Historical Evolution III-33Late 1990's- A Brief Background III-33B.Market Analytics III-34Table 33: European Recent Past, Current & Future Analysisfor Motorcycles, Scooters and Mopeds by Geographic Region - France, Germany, Italy, UK, Spain, Belgium and Rest ofEurope Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2010 through 2018(includes corresponding Graph/Chart) III-34Table 34: European Recent Past, Current & Future Analysisfor Motorcycles, Scooters and Mopeds by Product Segment -Motorcycles, Scooters and Mopeds Markets IndependentlyAnalyzed with Annual Sales Figures in Thousand Units forYears 2010 through 2018 (includes corresponding Graph/Chart) III-35Table 35: European Historic Review for Motorcycles, Scootersand Mopeds by Geographic Region - France, Germany, Italy,UK, Spain, Belgium and Rest of Europe Markets IndependentlyAnalyzed with Annual Sales Figures in Thousand Units forYears 2004 through 2009 (includes corresponding Graph/Chart) III-36Table 36: European Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles, Scooters andMopeds Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2004 through 2009(includes corresponding Graph/Chart) III-37Table 37: European 15-Year Perspective for Motorcycles,Scooters and Mopeds by Geographic Region - PercentageBreakdown of Unit Sales for France, Germany, Italy, UK, Spain, Belgium and Rest of Europe Markets for Years 2004,2011 and 2018 (includes corresponding Graph/Chart) III-38Table 38: European 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles, Scooters and MopedsMarkets for Years 2004, 2011 and 2018 (includescorresponding Graph/Chart) III-394a. FRANCE III-40A.Market Analysis III-40Market Overview III-40Current and Future Analysis III-40Table 39: French Motorcycle and Scooter Market (2011):Percentage Market Share Breakdown of Leading Players-Yamaha, Kawasaki, Suzuki, Honda, BMW and Others (includescorresponding Graph/Chart) III-40Product Launches III-40Key French Player III-41B.Market Analytics III-42Table 40: French Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);Scooters; and Mopeds Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-42Table 41: French Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) III-43Table 42: French 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds Marketsfor Years 2004, 2011 and 2018 (includes correspondingGraph/Chart) III-444b. GERMANY III-45A.Market Analysis III-45Current and Future Analysis III-45High-Powered Motorcycles Enjoy Cult Status III-45Motorcycles Become Popular Among Different Social Classes III-45A Peek into the Past Scenario III-45Table 43: German Motorcycle and Scooter Market (2011):Percentage Market Share Breakdown of Leading Players -Honda, Yamaha, BMW, Suzuki, Piaggio, Kawasaki,Harley-Davidson and Others (includes correspondingGraph/Chart) III-46Product Launches III-46BMW Group - A Key German Player III-47B.Market Analytics III-48Table 44: German Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);Scooters; and Mopeds Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-48Table 45: German Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) III-49Table 46: German 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds Marketsfor Years 2004, 2011 and 2018 (includes correspondingGraph/Chart) III-504c. ITALY III-51A.Market Analysis III-51Current and Future Analysis III-51Competitive Analysis III-51Table 47: Italian Motorcycle and Scooter Market (2011):Percentage Market Share Breakdown of Leading Players -Honda, Piaggio, Kymco, Aprilia, BMW and Others (includescorresponding Graph/Chart) III-51Strategic Corporate Developments III-51Product Launch III-52Key Italian Players III-52B.Market Analytics III-54Table 48: Italian Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc, andAbove 750cc); Scooters; and Mopeds Markets IndependentlyAnalyzed with Annual Sales Figures in Thousand Units forYears 2010 through 2018 (includes corresponding Graph/Chart) III-54Table 49: Italian Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles (Below 125cc,126cc-250cc, 251cc-750cc, and Above 750cc); Scooters; andMopeds Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2004 through 2009(includes corresponding Graph/Chart) III-55Table 50: Italian 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles (Below 125cc,126cc-250cc, 251cc-750cc, and Above 750cc); Scooters; andMopeds Markets for Years 2004, 2011 and 2018 (includescorresponding Graph/Chart) III-564d. THE UNITED KINGDOM III-57A.Market Analysis III-57Overview III-57Current and Future Analysis III-57Issues Affecting the Market III-57Increasing Demand for Two-Wheeler Transport III-57Demographics III-58Two-Wheelers Replacing Cars III-58End of Season Discounts III-58Promotional Tactics in Two-Wheeler Market III-58Triumph Motorcycle Limited- A Key UK Player III-60B.Market Analytics III-61Table 51: UK Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);Scooters; and Mopeds Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-61Table 52: UK Historic Review for Motorcycles, Scooters andMopeds by Product Segment - Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) III-62Table 53: UK 15-Year Perspective for Motorcycles, Scootersand Mopeds by Product Segment - Percentage Breakdown of UnitSales for Motorcycles (Below 250cc, 250cc-500cc and Above500cc); Scooters; and Mopeds Markets for Years 2004, 2011and 2018 (includes corresponding Graph/Chart) III-634e. SPAIN III-64A.Market Analysis III-64Current and Future Analysis III-64B.Market Analytics III-64Table 54: Spanish Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);Scooters; and Mopeds Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-64Table 55: Spanish Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) III-65Table 56: Spanish 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds Marketsfor Years 2004, 2011 and 2018 (includes correspondingGraph/Chart) III-664f. BELGIUM III-67A.Market Analysis III-67Current and Future Analysis III-67B.Market Analytics III-67Table 57: Belgian Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles, Scooters and Mopeds Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-67Table 58: Belgian Historic Review for Motorcycles, Scootersand Mopeds by Product Segment - Motorcycles, Scooters andMopeds Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2004 through 2009(includes corresponding Graph/Chart) III-68Table 59: Belgian 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles, Scooters and MopedsMarkets for Years 2004, 2011 and 2018 (includescorresponding Graph/Chart) III-694g. REST OF EUROPE III-70A.Market Analysis III-70Current and Future Analysis III-70Austria III-70The Netherlands III-70Dutch Market Overview III-70Slow Acceptance of New Trends III-70Russia III-71Market Size and Trends III-71Switzerland III-71Czech Republic III-71Market Overview III-71Key Player In Rest of Europe III-71KTM-Sportmotorcycle AG ( Austria) III-71B.Market Analytics III-72Table 60: Rest of Europe Recent Past, Current & FutureAnalysis for Motorcycles, Scooters and Mopeds by ProductSegment - Motorcycles (Below 250cc, 250cc-500cc and Above500cc); Scooters; and Mopeds Markets Independently Analyzedwith Annual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-72Table 61: Rest of Europe Historic Review for Motorcycles,Scooters and Mopeds by Product Segment - Motorcycles (Below250cc, 250cc-500cc and Above 500cc); Scooters; and MopedsMarkets Independently Analyzed with Annual Sales Figures inThousand Units for Years 2004 through 2009 (includescorresponding Graph/Chart) III-73Table 62: Rest of Europe 15-Year Perspective forMotorcycles, Scooters and Mopeds by Product Segment -Percentage Breakdown of Unit Sales for Motorcycles (Below250cc, 250cc-500cc and Above 500cc); Scooters; and MopedsMarkets for Years 2004, 2011 and 2018 (includescorresponding Graph/Chart) III-745. ASIA-PACIFIC III-75A.Market Analysis III-75Overview III-75Issues and Trends III-75Asia-Pacific Region Continues to Drive Motorcycle Demand III-75Intellectual Property Rights (IPR) - A Weak Link for China III-76Environmental Trends III-76Current and Future Analysis III-76B.Market Analytics III-77Table 63: Asia-Pacific Recent Past, Current & FutureAnalysis for Motorcycles, Scooters ad Mopeds by GeographicRegion - China, India and Rest of Asia-Pacific MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2010 through 2018 (includes correspondingGraph/Chart) III-77Table 64: Asia-Pacific Recent Past, Current & FutureAnalysis for Motorcycles, Scooters and Mopeds by ProductSegment - Motorcycles, Scooters and Mopeds MarketsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2010 through 2018 (includes correspondingGraph/Chart) III-78Table 65: Asia-Pacific Historic Review for Motorcycles,Scooters and Mopeds by Geographic Region - China, India andRest of Asia-Pacific Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2004through 2009 (includes corresponding Graph/Chart) III-79Table 66: Asia-Pacific Historic Review for Motorcycles,Scooters and Mopeds by Product Segment - Motorcycles,Scooters and Mopeds Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2004through 2009 (includes corresponding Graph/Chart) III-80Table 67: Asia-Pacific 15-Year Perspective for Motorcycles,Scooters and Mopeds by Geographic Region - PercentageBreakdown of Unit Sales for China, India and Rest ofAsia-Pacific Markets for Years 2004, 2011 and 2018 (includescorresponding Graph/Chart) III-81Table 68: Asia-Pacific 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles, Scooters and MopedsMarkets for Years 2004, 2011 and 2018 (includescorresponding Graph/Chart) III-825a. CHINA III-83A.Market Analysis III-83Market Overview III-83Current & Future Analysis III-83Chinese Two-Wheeler Industry - A Profile III-84A Highly Fragmented Market III-84Motorcycles - An Important Means of Transportation III-84Electric Motorcycles Zooming in Popularity III-84E-Bike Price Levels Make a Difference III-84Strict Pollution Norms Drive Four-Stroke Dominance III-84Regulatory Policies Encourage Exports III-85Chinese Manufacturers Gain Foothold in the Global Market III-85 China to Focus on Increasing Export for Value Added Motorbikes III-85Domestic Players Encounter Stiff Competition III-86Trends in Retail Market III-86Chinese Overseas Two-Wheeler Sector - Exports or Dumping? III-86Price Undercutting - An Insight into Cost Structure III-86Intellectual Property Rights (IPR) - A Weak Link III-86It Pays to Develop Indigenous Design and Technology III-87Trade Scenario III-87A Positive Approach III-87Government Policy III-87Projects Where Investment is Restricted III-88Areas Where Foreign Investment is Restricted III-88Outlook for Foreign Trade III-88Strategic Corporate Developments III-88Key Chinese Players III-90B.Market Analytics III-93Table 69: Chinese Recent Past, Current & Future Analysis forMotorcycles, Scooters and Mopeds by Product Segment -Motorcycles (Below 250cc, 250cc-500cc and Above 500cc);Scooters; and Mopeds Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010through 2018 (includes corresponding Graph/Chart) III-93Table 70: Chinese Historic Review for Motorcycles, Scootersand Mopeds Markets by Product Segment - Motorcycles (Below250cc, 250cc-500cc and Above 500cc); Scooters; and MopedsIndependently Analyzed with Annual Sales Figures in ThousandUnits for Years 2004 through 2009 (includes correspondingGraph/Chart) III-94Table 71: Chinese 15-Year Perspective for Motorcycles,Scooters and Mopeds by Product Segment - PercentageBreakdown of Unit Sales for Motorcycles (Below 250cc,250cc-500cc and Above 500cc); Scooters; and Mopeds Marketsfor Years 2004, 2011 and 2018 (includes correspondingGraph/Chart) III-955b. INDIA III-96A.Market Analysis III-96Current & Future Analysis III-96Indian Two-Wheeler Industry - An Introduction III-96A Bird's Eye view III-96Market Characteristics III-97Table 72: Leading Players in the Indian Two-Wheeler Market(2011): Percentage Breakdown by Company - Hero MotoCorp,Bajaj, TVS, Japanese OEMs and Others (includescorresponding Graph/Chart) III-98Table 73: Indian Motorized Vehicles Market (2011):Percentage Breakdown by Vehicle Type - Two Wheelers,Passenger Vehicles, Three Wheelers, and CVs (includescorresponding Graph/Chart) III-98Two-Wheeler Market - Analysis by Product Segment III-98Motorcycles - Cruising Ahead III-98Table 74: Indian Market for Motorcycles (2011): PercentageBreakdown by Product Segment - Economy, Executive, andPremium (includes corresponding Graph/Chart) III-99Table 75: Leading Players in Indian Motorcycles Market(Economy Segment) for 2011: Percentage Breakdown byCompany - Hero Honda, Bajaj Auto, TVS Motors, and Others(includes corresponding Graph/Chart) III-99Table 76: Leading Players in Indian Motorcycles Market(Executive Segment) for 2011: Percentage Breakdown byCompany - Bajaj Auto, HMSI, Hero MotoCorp, Yamaha, andOthers (includes corresponding Graph/Chart) III-99Premium Segment III-100New Offerings Rev up Motorcycle Market III-100CT 100 Tops the Popularity Charts III-100Competitive Analysis III-100Domestic Market Scenario - Intensely Competitive III-101The Future III-101Scooters - Growing in Prominence III-101Scooters Rise in Popularity III-101Table 77: Leading Players in Indian Scooters Market(2011): Percentage Breakdown by Company - HMSI, TVSMotors, Hero MotoCorp, Mahindra 2 wheelers, and Others(includes corresponding Graph/Chart) III-102Table 78: Indian Motorcycle Market (2011): PercentageShare Breakdown of Number of Units Produced by LeadingPlayers - Hero MotoC

To order this report:: Global Motorcycles, Scooters and Mopeds Industry__________________________Contact Clare: clare@reportlinker.comUS:(339) 368 6001Intl:+1 339 368 6001

 

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