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UpShotâ¿¢ Solution Empowers Brands And Roasters To Enter Single-Serve Coffee Market

CICERO, Ill., March 20, 2013 /PRNewswire/ -- LBP Manufacturing, Inc. (LBP), a leader in consumer-preferred, sustainable on-the-go packaging, is proud to announce the brands and roasters that have adopted the UpShot™ Solution to harness opportunities in a booming single-serve coffee market. Since LBP launched its line of eco-friendly single-serve filters in September 2012, the company has partnered with companies of all sizes, including Melitta, Saxbys Coffee, Mystic Monk Coffee, Woodshed Roasting Company, and Hawaii Roasters.

(Photo: http://photos.prnewswire.com/prnh/20130320/CG80692-INFO)

(Logo: http://photos.prnewswire.com/prnh/20120913/CG73667LOGO-b)

"The UpShot Solution simply levels the single-serve playing field for those in the coffee business," said Matt Cook, president of LBP.

According to a recent National Coffee Association (NCA) survey, in 2012, 10 percent of U.S. households own single-serve brewing systems, up from 3 percent in 2007.

"With home brewing on the rise, roasters and brands need a custom single-serve solution that not only meets growing consumer and market demand, but also provides them with flexible options to fit multiple business models – with a royalty free single-serve format, the UpShot Solution provides greater control over quality, production, distribution and price," said Cook.

The filter is compatible with Keurig® and other single-serve brewers*. The UpShot Solution is also a more eco-friendly single-serve option because the filter is made from 100 percent polypropylene, making it recyclable along with other #5 plastics.** All equipment options for the UpShot Solution provide hands-on control over year-round production, seasonal offers, and speed-to-market.

For instance, Woodshed Roasting Company, a specialty coffee roaster based in New Hampshire, is now able to offer a wide variety of its fair trade organic blends in a single-serve format utilizing the UpShot technology. All varieties are packaged in 16-count retail packs and available for purchase online.

"Just a few years ago, we began as a personal sample business and have quickly grown into a quality, local micro-roaster," said Brad Fitzgerald, owner of Woodshed Roasting Company. "Thanks to the UpShot Solution, we are able to take our business a step further, by providing our customers with the single-serve coffee option they've been demanding."

Mystic Monk Coffee, a small-batch coffee roaster led by Carmelite Monks in Wyoming, is leveraging the UpShot Solution to produce "Monk-Shots" – a single-serve filter with authentically-monk roasted coffee. Each "Monk-Shot" contains up to 20 percent more coffee than most major brands, making for a richer, fuller cup. "Monk-Shots" can currently be purchased online in 14-count retail packs.    

Hawaii Roasters, one of the only authorized Jamaica Blue Mountain coffee importers in the U.S., is now also offering single-serve using the UpShot filter. The ten-count retail packs are available for purchase online.

Saxbys Coffee, a premier coffee franchise based in Pennsylvania, currently offers its well-known "Saxbys Signature Blend" in a single-serve format using the UpShot technology. The seven-count retail pack is sold exclusively through 25 retail locations across the country. Later this year, Saxbys plans to expand its single-serve portfolio and broaden its online sales and distribution channels.

A well-established coffee company based in New Jersey, Melitta, will be the next to launch a single-serve offering leveraging the UpShot Solution. A new product line will be unveiled in April.

Other possible applications of the UpShot Solution include foodservice, office coffee service providers and retailers.

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