This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

7UP Named Official Soft Drink Of 2013 CONCACAF Gold Cup

Stock quotes in this article: DPS

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) today announced an agreement with Dr Pepper Snapple Group (NYSE: DPS) that makes 7UP the Official Soft Drink of the 2013 CONCACAF Gold Cup.

Through the agreement, 7UP will work with CONCACAF and its commercial agency, Traffic Sports, to develop programs that engage and excite fans leading up to and surrounding the Gold Cup – including consumer promotions, retail merchandising, ticket giveaways, premium offers, in-game advertising, product sampling and inclusion in promotional marketing materials, among other activities. The agreement also includes Clamato, Squirt, Sunkist soda, Peñafiel and other DPS brands.

“7UP is an iconic brand known for providing uplifting refreshment to its consumers, and they are a natural partner for a tournament with a growing, passionate following,” said CONCACAF’s general secretary, Enrique Sanz. “We are excited to team up with 7UP and DPS to connect with fans in ways they have never been reached and to ultimately enhance their enjoyment of the Gold Cup experience.”

“Soccer is defined by great moments, and 7UP fans love to savor life’s moments, which is why we are pleased to be sponsoring this year’s Gold Cup,” said Olivia Vela, director of multicultural marketing for DPS. “We’re looking forward to working with CONCACAF to develop programs that reward our fans’ passion for the Beautiful Game and for life in general with a truly memorable experience at one of the biggest soccer events on the continent.”

“We are delighted to have DPS back as a sponsor of the Gold Cup. Their participation is a great example of brands with multi-national appeal truly capitalizing on a multi-national tournament,” said Marcelo Radice, director of sponsorship sales & marketing at Traffic Sports. “Their commitment further demonstrates the growing popularity and power of soccer around the region.”

Taking place every two years, the Gold Cup has become the region's most popular soccer event, routinely drawing capacity crowds and millions of TV viewers across North, Central America and the Caribbean. Featuring the best players from the CONCACAF's three sub-regions, the tournament has grown into a 12-nation championship.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,690.02 -114.69 -0.68%
S&P 500 1,935.26 -10.90 -0.56%
NASDAQ 4,394.5180 -27.5670 -0.62%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs