"This study confirms that the best way for publishers to reduce the environmental impact associated with the paper they buy is to increase recycled content," says Darby Hoover, senior resource specialist, Natural Resources Defense Council. "We hope that National Geographic, as one of the nation's top producers of nature publications, takes immediate steps to incorporate the highest recycled content into their magazine and other paper purchases, and sets goals for continued improvement in its paper attributes over time."
"Keeping mature trees alive and absorbing carbon from the atmosphere is crucial to protecting us from the worst effects of climate disruption, and using recycled paper reduces the pressure to log more trees," said Rod Arakaki, audience development director at YES! Magazine. "Compared to National Geographic, Conde Nast, Time, and Hearst, Yes! is a small circulation publication, and we have a long history of using recycled paper in our magazine. If we can do it, so can they. We encourage them all to begin using recycled paper and to help motivate the rest of the magazine industry to follow."
The report can be found here: http://www.greenamerica.org/pdf/NatGeo-LCA-Report-2013.pdf and the executive summary here: http://www.greenamerica.org/pdf/NatGeo-LCA-ExecSummary-2013.pdf.
Green America is the nation's leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides the economic strategies, organizing power and practical tools for businesses, investors, and individuals to solve today's social and environmental problems. www.GreenAmerica.orgGreen America's Better Paper Project empowers the magazine industry to go green. For over ten years, we've helped magazine publishers choose sustainable papers (recycled and certified) and give them a leg up in the green economy. SOURCE Green America