March 20, 2013
, the revolutionary mobile ad technology company that provides advertisers and developers with a transparent view into their campaigns, today announced that it closed its Series A round of capital, led by
-based Digital Entertainment Ventures (DEV) and the ARC Angel Fund. Additional investors who participated in the round include Empire Angel Group, Blackgate Ventures, TJNS Capital, active angle investors, and
, CEO of Human Demand.
This round of capital is in addition to the seed financing provided by
, a serial entrepreneur and active VC and angel investor, in early 2012. This Series A will be used primarily to drive continued growth and the next generation feature development of its self-serve Mobile DSP+DMP platform. The company also plans on scaling its team over the next quarter, including the recent hire of
as VP of Sales.
"I am proud to announce our Series A and the strong support we continue to receive from the
area VC and Angel investor community," said
, CEO of Human Demand. "This infusion of capital will enable us to extend our lead in the market by growing our team, and pushing our R&D efforts in mobile advertising to the next level."
Since its launch in mid-2012, Human Demand is turning the industry upside down by giving advertisers all of the tools and transparency to leverage the data and knowledge for themselves. Where traditional mobile ad players run blind, meaning advertisers do not know where their ads are running, Human Demand lets them see the actual name of every single app/publisher they are advertising on. Even more importantly within traditional ad companies, it is usually difficult if not impossible for advertisers to know what is actually performing, such as meeting their ROI objectives, because knowledge is typically hoarded in a "black box" vs. the Human Demand platform, which is "open" and fully transparent.