In the news release, Yummie by Heather Thomson Partners with Panaxis Inc. to Expand Canadian Distribution, issued
by Yummie by
over PR Newswire, we are advised by the company that the partnership goes into effect in
, rather than
as originally issued inadvertently. Also, the retailer "The Bay" should instead be referenced as "
Bay" and, in the second paragraph, "Wooden Ships" should be added to the list of American-based brands. The complete, corrected release follows:
Yummie by Heather Thomson Partners with Panaxis Inc. to Expand Canadian Distribution
March 20, 2013
/PRNewswire/ -- Yummie by
, ready-to-wear and denim brand, announces a partnership with Panaxis Inc. to expand its Canadian distribution. Effective
, Panaxis Inc. will distribute Yummie by
shapewear to leading retailers across
's Bay Co. and independent retailers.
Panaxis Inc., the
-based leading supplier in
, is a major distributor for American-based brands, consisting of hosiery, intimates, shapewear and ready-to-wear, including
, Lodis and Wooden Ships. Panaxis' strategic alliances with existing U.S branded product has resulted in a strong Canadian market share and long-standing relationships with department and specialty stores.
Panaxis Inc. will launch its partnership with Yummie by
by introducing the Spring '13 collection in over 40 locations of
's Bay in addition to specialty boutiques. Committed to inventory that will take Yummie Tummie
through the Spring/Summer '13 season, Panaxis will continue to expand Yummie by
's presence across
through Fall/Holiday '13 by supplying retailers with the brand's ready-to-wear and denim collections.
"I am so excited about our new partnership with Panaxis," said
, Founder and CCO of Yummie by
. "Our Canadian customer makes up a large part of our business, and as a brand, we're looking forward to expanding our presence by launching in new doors throughout the country, especially with Panaxis's strong foothold at
's leading department store,
's Bay. Yummie has a long-term relationship with Lord & Taylor in the US, so focusing our expansion on their partnering retailer in
seemed like a very natural and organic fit."
ABOUT YUMMIE BY HEATHER THOMSON
revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand each season; she launched Yummie by
, a complete ready-to-wear collection with dresses, tops, skirts, jackets and more in the fall of 2010. In 2011, Thomson launched her Yummie
which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape. Most recently, Thomson launched
for fall 2012 that offer 360° shaping throughout the waist and legs. Yummie by
is today's leading hybrid of fashion meets function, an accessory that can be added for any occasion and any body type to make women feel confident, comfortable and stylish. It's a modern collection of wardrobe layering basics that are meant to be seen. Each piece in the collection smoothes and shapes to take pounds and bumps off a woman's appearance. Recognized as a leading innovator in shaping technology, Thomson has been issued a number of patents for her Yummie by
designs. Yummie by
currently has distribution agreements in the
United Arab Emirates
and other Middle Eastern countries as well as extensive direct sales to more than 20 other countries. Please visit http://
for additional information.