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U.S. Mobile Advertising Market

Achieving Automation in Rich Media Ad Creation 3-5

Continued Pricing Pressures 3-5

Industry Fragmentation and Measuring Performance of Mobile Advertising 3-6

Market Drivers 3-6

Continued Adoption of Connected Devices 3-7

Strong Demand from the Buy Side 3-7

In-application Mobile Advertising 3-7

Emergence of Mobile Ad Exchanges and Real-time Bidding Platforms 3-8

Big Data in Mobile 3-8

Industry Focus on Cross-device Mobile and Digital Advertising 3-8

Resurgence of Mobile Video Advertising 3-9

Verifiable Results and Efficient Analytics 3-9

Market Forecast 3-10

Market Forecast for the U.S. Mobile Advertising Market 3-10

Competitive Analysis 3-16

Competitive Analysis of the U.S. Mobile Advertising Market 3-16

Mobile Operator Strategies 3-17

Solution Provider Strategies 3-18

Market Share Analysis 3-20

Market Share Analysis of the U.S. Mobile Advertising Market 3-20

C h a p t e r 4

Messaging-based Mobile Advertising Segment

Introduction 4-1

Messaging-based Mobile Advertising 4-1

Market Revenue Forecast 4-1

Revenue Forecast for Messaging-based Mobile Advertising 4-1

C h a p t e r 5

Mobile Internet-based Display Advertising Segment

Introduction 5-1

Mobile Internet-based Display Advertising 5-1

Market Revenue Forecast 5-2

Revenue Forecast for Mobile Internet-based Display Advertising 5-2

C h a p t e r 6

Mobile Video Advertising Segment

Introduction 6-1

Mobile Video Advertising 6-1

Market Revenue Forecast 6-2

Revenue Forecast for Mobile Video Advertising 6-2

C h a p t e r 7

In-application Mobile Advertising Segment

Introduction 7-1

In-application Mobile Advertising 7-1

Market Revenue Forecast 7-2

Revenue Forecast for In-application Mobile Advertising 7-2

C h a p t e r 8

Performance-based Mobile Advertising Segment

Introduction 8-1

Performance-based Mobile Advertising 8-1

Market Revenue Forecast 8-2

Revenue Forecast for Performance-based Mobile Advertising 8-2

List of Figures

C h a p t e r 3U.S. Mobile Advertising Market3-1 Mobile Advertising Market:Impact of Top Eight Industry Challenges, The United States, 2012-2017 3-33-2 Mobile Advertising Market:Market Drivers Ranked in Order of Impact, The United States, 2012-2017 3-63-3 Mobile Advertising Market:Revenue Forecast, The United States, 2009-2017 3-123-4 Mobile Advertising Market:Revenue from Different Channels, The United States, 2009-2017 3-133-5 Mobile Advertising Market:Competitive Structure, The United States, 2011 3-163-6 Mobile Advertising Market:Estimated Company Market Share by Revenue, The United States, 2011 3-20C h a p t e r 4Messaging-based Mobile Advertising Segment4-1 Mobile Advertising Market:Revenue Forecast for Messaging-based Mobile Advertising, The United States, 2009-2017 4-2C h a p t e r 5Mobile Internet-based Display Advertising Segment5-1 Mobile Advertising Market:Revenue Forecast for Mobile Internet-based Display Advertising, The United States, 2009-2017 5-2C h a p t e r 6Mobile Video Advertising Segment6-1 Mobile Advertising Market:Revenue Forecast for Mobile Video Advertising, The United States, 2009-2017 6-2C h a p t e r 7In-application Mobile Advertising Segment7-1 Mobile Advertising Market:Revenue Forecast for In-application Mobile Advertising, The United States, 2009-2017 7-2C h a p t e r 8Performance-based Mobile Advertising Segment8-1 Mobile Advertising Market:Revenue Forecast for Performance-based Mobile Advertising, The United States, 2009-2017 8-2

List of Charts

C h a p t e r 1

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