- Daniel Sherr, Valassis Vice President and General Manager, Integrated Media Solutions, a leading mind in the field of strategic targeting, who has been involved in segmentation, targeting, database marketing and advanced analytics virtually his entire career. Among other adventures, Sherr was a founding partner of Claritas, a leader in demographic software products, marketing research data, market segmentation systems and marketing research analysis software.
- Michael Lyke, Valassis Director of Targeting, who develops effective and efficient integrated marketing and media plans that drive trial for clients. A member of the Direct Marketing Association, his expertise is in database marketing, targeting, media planning and list marketing. Prior to his current role, Lyke was Director of Targeting for the Specialty Retail vertical and was responsible for developing strategic media plans based on client objectives utilizing client data, industry research, targeting capabilities and Valassis' product portfolio.
- Edward Ramsey, Valassis Director of Targeting, enables his clients to seamlessly integrate online and offline media solutions and improve campaign results. He has various certifications in Database Marketing and is a member of marketing groups such as the Direct Marketing Association and American Marketing Association. Ramsey has also received various awards and recognition for his innovation and thought leadership, including the Walmart Award of Merit (2003) for outstanding performance as a marketing services provider.
Valassis Hosts 'Activating Multi-dimensional Consumers' Webcast On March 26
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