ST. PAUL, Minn., March 20, 2013 (GLOBE NEWSWIRE) -- GovDelivery announced today the availability of a new industry trends brief, The Death of the Click-Through Rate for the Public Sector, offering government organizations a new and more accurate way to measure the impact of digital communications through an "Engagement Rate." The paper details why widely used private sector measurements, such as click-through rates on email marketing communications, are less useful measurements for the public sector. This is largely because public sector communications have considerably different objectives and distribution frequency than the private sector, which is more focused on driving sales.
New Industry Trends Brief On Public Sector Communications Points To Engagement Rate As Key Metric
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