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TheStreet Open House

Overstock.com Renews Relationship With RichRelevance

Stocks in this article: OSTK

SALT LAKE CITY, March 20, 2013 /PRNewswire/ -- Overstock.com, Inc. (NASDAQ: OSTK) has renewed its longstanding relationship with RichRelevance, a leader in dynamic personalization for commerce. RichRelevance's enhanced personalization capabilities and product recommendation innovations help Overstock.com provide a superior shopping experience that adjusts in real time as customers shop and explore. As a result, Overstock.com customers make informed purchasing decisions quickly and conveniently.

(Logo: http://photos.prnewswire.com/prnh/20120110/LA33954LOGO)

"RichRelevance is a great partner with a personalization solution that adds value at many levels.  We have worked closely with the leadership at RichRelevance for many years," said Steve Tryon, senior vice president, Overstock.com.  "They embody all of what we look for in our partners:  excellence, integrity, and a laser-like focus on doing the right thing as simply and efficiently as possible.  We look forward to expanding our partnership with them through exploring their other personalization offerings."

"Overstock.com and RichRelevance share a vision of putting the customer at the center of her shopping experience," said David Selinger, chief executive officer of RichRelevance. "In our work together, we've consistently expanded personalization for Overstock.com's shoppers. We're excited to enter the next phase of our partnership."

RichRelevance's most recent enhancements to its personalization solutions include expanded multi-variate testing and enhanced site analytics which allows for deeper data analysis. The industry leading platform and new tools, along with Overstock.com's internal programs, will enable the company to offer its customers some of the best and most personalized recommendations on the Web. RichRelevance was recently named the #1 solution for personalization by Internet Retailer magazine.

About Overstock.com Overstock.com (NASDAQ: OSTK) is an online discount retailer based in Salt Lake City, Utah that sells a broad range of products including furniture, rugs, bedding, electronics, clothing, jewelry and cars.  Worldstock.com, a fair trade department dedicated to selling artisan-crafted products from around the world offers additional unique items. Main Street Revolution supports small businesses across the United States by providing them a national customer base. A recent Nielsen State of the Media: Consumer Usage Report placed Overstock.com among the top five most visited mass merchandiser websites. The NRF Foundation/American Express Customer Choice Awards ranks Overstock.com #4 in customer service among all U.S. retailers. Overstock.com sells internationally under the name O.co. Overstock.com ( http://www.overstock.com and http://www.o.co) regularly posts information about the company and other related matters under Investor Relations on its website.

About RichRelevanceRichRelevance delivers over one billion product recommendations daily, powering the personalized shopping experiences for consumers shopping the world's largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than 8 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston, London, Munich and Paris. For more information, please visit www.richrelevance.com.

Overstock.com®, O.co®, Worldstock Fair Trade® and Club O Rewards® are registered trademarks of Overstock.com, Inc.  O.info™, Club O™, Club O Dollars™ and Your Savings Engine™ are trademarks of Overstock.com, Inc. All other trademarks are the property of their respective owners.

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