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Drip, Drip: Canadians Much Quicker To Repair An Internet Outage Than A Leaky Faucet

Just one drop per second wastes 25 litres a day of clean, fresh water

TORONTO, March 20, 2013 /CNW/ - While most Canadians (75 per cent) would fix an internet outage within a few hours or a day, and two-thirds (64 per cent) would repair a TV reception problem that quickly, only half (52 per cent) would fix a leaky faucet within the same timeframe. Further, one-third of Canadians (33 per cent) would take up to a week or more to stop the drip, according to the sixth annual 2013 RBC Canadian Water Attitudes Study, commissioned by the RBC Blue Water Project and administered by GlobeScan.

"With just days to go until World Water Day on March 22, we'd like Canadians to think about the value of clean, fresh water," says Bob Sandford, chair of Canadian Partnership Initiative of the UN Water for Life Decade. "To continue enjoying the quality of drinking water we all want and need, Canadians must understand that it's a finite resource."

Leaking faucets can be deceptively large water wasters, says Sandford. A tap leaking at a rate of only one drop per second can waste more than 25 litres of water a day - which adds up to about 10,000 litres a year. The culprit is usually a worn-out washer that costs just a few cents to repair.

According to the study, Canadians ages 18 to 34 are least likely to repair the leaky faucet within a few hours or a day (45 per cent) and Canadians aged 55 and older are the most likely to fix the drip quickly (65 per cent).

Younger Canadians feel most guilty about negative behavior - yet do it anyway Canadians ages 18 to 34 are much more likely to feel guilty about their own negative impact on the environment (45 per cent) than 35 to 55 year olds (28 per cent) or Canadians aged 55+ (19 per cent). Yet, despite this guilt, Canadians ages 18 to 34 are least likely, among all Canadians to:
  • Avoid watering the lawn in the summer (44 per cent versus 51 per cent and 54 per cent, respectively, for 35 to 55 year olds and those age 55 and older)
  • Shower for no more than five minutes on any given day (23 per cent versus 41 per cent and 64 per cent, respectively, for 35 to 55 year olds and those age 55 and older)
  • Pay attention to news and other information about fresh water issues (33 per cent versus 35 per cent and 47 per cent, respectively, for 35 to 55 year olds and those age 55 and older)

According to the study, young Canadians are far more likely to admit to treating themselves to an extra-long shower when they 'want to relieve stress or get away from it all' (37 per cent versus 18 per cent and 10 per cent, respectively, for 35 to 55 year olds and 55+).

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