Bally Technologies’ (NYSE: BYI) new NASCAR video slots and Virtual Racing NASCAR application are taking center stage at the NIGA Indian Gaming 2013 Tradeshow & Convention in Phoenix, Ariz. March 24-27, getting ready to bring the horsepower of America’s most popular spectator sport to casino floors everywhere.
“We always look forward to NIGA and showcasing our newest games, systems, and interactive technology to our important partners in tribal gaming,” said Ramesh Srinivasan, President and Chief Executive Officer of Bally Technologies. “NIGA is the perfect stage to highlight the power of brands like NASCAR and Pawn Stars when combined with Bally’s sleek slot cabinets, high-performing math, and engaging play mechanics.”
Srinivasan added that this year, Bally is bringing tribal operators the power of the NASCAR brand across both games and systems through the NASCAR Video Slots and Virtual Racing NASCAR, a floor-wide bonusing application that enables casinos to run a virtual race on nearly every game device – without interrupting gameplay.
Bally’s NASCAR innovations, along with nearly 60 unique game titles and a host of award-winning systems and interactive products, will be spotlighted in booth no. 412 at the Phoenix Convention Center. Bally’s product suite is designed to optimize performance for operators and deliver unparalleled player excitement.NASCAR Video Slots Deliver Heart-Racing Progressive Excitement Bally’s NASCAR® video slots bring the thrill of racing to any casino floor and feature a lineup of who’s who in racing royalty – Clint Bowyer, Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick and Jimmie Johnson. NASCAR is delivered on Bally’s ALPHA 2™ Pro Series™ V22/32 cabinet with a wide-area and near-area progressive jackpot award. Players select their favorite driver and the game screens change to reflect that driver’s team colors and branding. This high-octane experience features three bonuses: The Pit Stop Bonus, Burnout Free Games, and the U-Race™ Bonus. Bally will also show the HISTORY® Pawn Stars™ slot machine featuring Rick, grandfather Richard (Old Man), grandson Corey, and Corey’s loveable sidekick Chumlee, based on the smash hit television series. Rounding out the top game offerings will be the superb follow-up to the popular Cash Wizard™, Tiki Magic™, The Beach Boys™ as well as Bally’s towering new dual-wheel version of Hot Shot Progressive® and a variety of other premium and core titles. Systems Delivering ROI and Unique Player Experiences Bally’s extensive systems and server-based solutions showcase will feature the Company’s industry-leading suite of casino and slot-management systems for every size of casino. Visitors to Bally’s booth will be able to see live demonstrations of iVIEW DM™, the award-winning picture-in-picture-style player-user-interface that enables gaming operators to choose where on the game they want to display player information and bonusing promotions. Bally’s Elite Bonusing Suite™ (EBS), when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the player’s experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards. Featured EBS solutions that will be on display at NIGA include Virtual Racing NASCAR, Virtual Racing horse race, and the DM Tournaments™ floor-wide solution for slot tournaments with no device downtime or lost revenue. Multiple Bally systems customers have implemented the EBS applications with the iVIEW and iVIEW DM player-user-interfaces and are experiencing measurable return-on-investment.
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