"Customers don't want to get messages from companies they don't know," he said.While the technology behind Bizhappy isn't unique or proprietary, the cost structure is totally unique. To create an app that has push capabilities, a company would have to pay anywhere from $3,000 on up, plus hosting fees of around $350 each month as well as more fees for technical support. Another benefit of push technology is that it doesn't incur charges from data plans, the way text messaging does.
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