MONTCLAIR, N.J., March 20, 2013 /PRNewswire/ -- Hello Products greets the world with the launch of the first-ever seriously friendly oral care line, simply called hello™. With a lineup of 99% natural, 100% nice toothpaste, mouthwash and breath sprays, hello promises a friendly mouth: healthy, white teeth, fresh breath, and a clean, moisturized mouth – with no harsh chemicals, artificial colors, alcohol or pain.
hello debuts in distinctive, gorgeous designs created by BMW Group DesignworksUSA, a subsidiary of BMW Group, and offers a refreshing departure from the unfriendly-looking bottles and goopy tubes that consumers have put up with for too long. In an unprecedented relationship between a consumer packaged goods (CPG) company and the world-renowned design arm of the performance automotive leader, hello and BMW Group DesignworksUSA partnered to create breakthrough solutions that bring the brand's seriously friendly spirit to life.
All hello products are available in four delicious flavors, including Supermint, Pink Grapefruit Mint, Mojito Mint and Sweet Cinnamint. Beginning this week, hello is available nationwide in Walgreens and Duane Reade stores, with additional retailers to follow worldwide."With so many brands talking about killing and fighting, we thought it was time to unleash products that explored the friendly side of oral care," said Craig Dubitsky, Founder and CEO of hello. "Our 99% natural products bring all of the performance and none of the pain, and they taste – and look – incredible." Seriously friendly, seriously effective ... The hello formulations are 99% natural and 100% nice, and feature proven ingredients that don't rely on stinging alcohol, artificial colors and sweeteners, or harsh chemicals. The alcohol-free mouthwashes taste amazing and are refreshingly clear, with no dyes. The cheerful little breath sprays are also alcohol-free, highly portable, and cute enough to display and share. The toothpastes feature delicious flavors that freshen breath and help keep teeth clean and healthy, and a unique dispensing cap that even makes loading your toothbrush a fun experience. hello products, made with proven ingredients, offer the following benefits:
- hello toothpaste features fluoride, which is known to help prevent cavities. The paste helps to strengthen and whiten teeth, while reducing the effects of acid erosion and tartar buildup. It is free of controversial ingredients such as triclosan and stannous fluoride.
- hello toothpaste is made with a special type of silica, which gently and safely polishes stains off teeth and doesn't contain harsh chemical whiteners like hydrogen peroxide, or the extra grit that others use to whiten teeth.
- A well-moisturized mouth is a healthy mouth, which is why hello mouthwashes are alcohol-free. Every swish works with your body's natural defenses to wash away bad-breath germs and deliver long-lasting fresh breath.
- Toothpaste that would look the same the day you recycle it as the very day you bought it – with a unique, medicine cabinet-friendly, soft-touch tottle that politely stands up, with no wasteful secondary packaging.
- An arresting mouthwash bottle with a swig-or-pour friendly flavor ring, and an easy-to-use, easy-on-the eyes shape.
- Colorful, curvy breath spray packaging that takes delicious fun and seriously friendly on-the-go. The twist-to-lock functionality, sweet shape, and raised logo make it a breeze to tote and locate in purses or pockets.
- Bright toothbrushes that will bring on a smile, morning, noon or night. The brush handles are made with recycled polypropylene and a biodegradable corn resin – a friendly material that feels great to hold and is nice to the environment.