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ASCC To Bring A Second Vodka Brand To Market

Even as the Aristocrat Group Corp. (OTCBB: ASCC) prepares for the launch of its debut ultra-premium vodka, the company isn’t slowing down on its ambitious release schedule. Today, ASCC announced that it’s already begun work formulating the next spirit to hit store shelves from its brand management division, Luxuria Brands.

“While the product label for our debut vodka is awaiting approval by the Alcohol and Tobacco Tax and Trade Bureau (TTB), all of our creative energy is being put into the second brand of vodka that we plan to release this year,” said ASCC CEO Robert Federowicz. “This new spirit will stand out in the marketplace thanks to its innovative packaging and the characteristically high quality of spirits distilled by Distilled Resources.”

Distilled Resources, Inc. (DRinc) will be responsible for distilling and packaging both forthcoming vodkas, which will be delivered to TOP Shelf Distributing, a wholly owned subsidiary of ASCC. The company looks forward to announcing more details about both products very soon, Federowicz said.

According to Forbes magazine quoting Noah Rothbaum, author of the book The Business of Spirits, "Vodka is head and shoulders the No. 1 category in the U.S.," he says. "Americans' thirst for vodka is crazy."

ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).

For more information on this initiative, please visit  www.aristocratgroupcorp.com/investors.html.

Follow ASCC on Twitter at  www.twitter.com/AristocratGroup.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. ( www.aristocratgroupcorp.com) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit  www.aristocratgroupcorp.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

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