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TheStreet Open House

Logitech(R) G700s Rechargeable Gaming Mouse (Photo: Business Wire)

Stocks in this article: LOGI LOGN

Today Logitech (SIX: LOGN) (NASDAQ: LOGI) announced the new Logitech® G line, reflecting its new approach to PC gaming. The new lineup includes six redesigned mice and keyboard favorites and two new headsets.

Logitech(R) G700s Rechargeable Gaming Mouse (Photo: Business Wire)

Logitech(R) G700s Rechargeable Gaming Mouse (Photo: Business Wire)

“With Logitech G, we put our passion for science to work for you,” said Ehtisham Rabbani, general manager of the Logitech gaming business group. “Just as gamers are compelled to beat levels, our engineers are compelled to test scientific theories. For close to 20 years the relentless pursuit of what’s next has been our game – and we’re pretty darn good at it. With Logitech G we will continue to push the limits of speed, precision, reliability – even intuitiveness. We do it because gamers expect us to push the limits as far as they do. Every inspired design choice and late-night engineering argument serves but one purpose, to help gamers play their best. When science wins – gamers win.”

Using infrared technology, Logitech studied the interaction between hand and device during gameplay. As a result, gamers can expect to see several advancements in the new Logitech G lineup.

To improve durability and comfort, advanced surface materials were added to strategic tactile zones discovered through testing. For heavy contact zones, Logitech has added fingerprint-resistant coatings, while palm areas feature a hydrophobic coating to help keep your hands from sticking. Depending on the model, the mice also have a soft or dry grip for increased comfort and control. The two keyboards feature a double UV coating on the keys for extra durability and long life, and a fingerprint-resistant coating on the faceplate.

In addition, the Logitech G100s Optical Gaming Mouse and G400s Optical Gaming Mouse feature exclusive Delta Zero sensor technology. Optimized for high-accuracy cursor control, this new sensor technology accurately responds to hand movements. Plus, all of the new Logitech G mice have low-friction polytetrafluoroethylene (PTFE) feet, which reduce drag for faster motions, smoother cursor movements and improved accuracy.

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