This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Suggestions For Successful Mobile Search Marketing From SooBest

NEW YORK, March 19, 2013 /PRNewswire/ -- According to data from search engine service providers, mobile's cost per click (CPC) is 30% lower than that for computers, but it has a click-through rate (CTR) five times higher. This data provides a strong basis as to why online B2C SooBest, which furnishes a wide range of products such as fashionable women's clothing, men's clothing, digital watches, charm jewelry and more, advises search marketers to consider a separate search strategy for searches done beyond the desktop.

Here are some suggestions from SooBest on how to maximize search value:

  1. Google AdWords' interface can tell a user which clicks originate from mobile devices and which come from desktop searches, such as notebooks or PCs. If more than 10% of the traffic comes from mobile devices, it can be considered a mobile search strategy on its own.
  2. Google allows developing specific goals based on a specific device, operating system, etc. This point is important because the experience of searching on mobile phones is different from doing so on, for example, an iPad.
  3. Mobile searches feature shorter search requests as well as regional return results. Meanwhile, Google's mobile keywords tool provides a good supporting role for how to select advertising keywords.
  4. The average search user's attention is limited, so mobile advertising should try to make the message as simple and clear as possible. Ads could contain clickable phone numbers and / or a map inside, which will help improve the CTR and conversion rate.
  5. The landing page the phone search clicks to should reflect one's conversion goals. For example, these pages can be optimized depending on whether or not one decides to allow the user to call the company, to download content, to watch videos or look at a map, etc.
  6. When putting up a new ad, the best start to implementing an aggressive bidding strategy is to accumulate a high-quality score. In the limited range of a mobile device's screen, it is extremely important to guarantee that one's ad is listed in the previous two ranks.

Mobile phone marketing technology must be consistent with how mobile phone users utilize their devices, and the technology must stay mature.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,804.71 -238.19 -1.40%
S&P 500 1,946.16 -26.13 -1.32%
NASDAQ 4,422.0850 -71.3050 -1.59%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs