Marcus Theatres® , a division of The Marcus Corporation (NYSE:MCS), today announced that construction has begun on the company’s 15 th UltraScreen® at the Gurnee Cinema in Gurnee, Ill. Two of the theatre’s 20 screens are being demolished to make room for a completely new UltraScreen auditorium. The 424 seat UltraScreen will be 72 foot-wide, 31 foot-tall and the first to feature Auro 11.1 audio, the next-generation immersive sound format from Barco.
Every aspect of the new UltraScreen addition is engineered for the ultimate in picture, sound and comfort. Not only does the UltraScreen provide moviegoers with a razor sharp picture and a totally new level of excitement that can never be experienced at home, but it also is the ultimate in comfort featuring plush memory foam seats with reclining backs.
“Marcus Theatres is continuously striving to meet our customers’ sophisticated tastes and desire for a truly unique experience when going to the movies,” said Bruce J. Olson, president of Marcus Theatres. “The giant UltraScreen, combined with the Auro 11.1 system, will provide moviegoers with a stunning audio and visual experience unmatched in the film industry.”
Famed filmmaker George Lucas once said that sound accounts for 50 percent of the movie experience, which means that moviegoers at the Gurnee Cinema are in for a feast of sight and sound. In addition to the remarkable size and clarity of the UltraScreen images, they will experience fully immersive sound with Auro 11.1 technology. Auro 11.1 uses a sound reproduction speaker layout based on three axes (width, depth and height) to create a spectacular sound experience. Ambient sounds come from all directions, providing moviegoers with the most true-to-life reproduction of sound. This creates a fundamentally different experience from traditional surround sound.The addition is expected to be completed by October in time for the big fall releases. The Gurnee Cinema is located at 6144 Grand Avenue, in Gurnee, Ill. at the northwestern side of Gurnee Mills Mall.