This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Strategy Analytics: 67 Percent Of Smartphone Owners Use Devices For Shopping

BOSTON, March 19, 2013 /PRNewswire/ -- Strategy Analytics' report " 67 percent of Smartphone Owners Use Devices In-Store - Consumer and Retailer Mobile Needs Explored" examines the future of mobile commerce and highlights mobile connectivity as both a key challenge and opportunity for under pressure brick and mortar retailers. The mobile industry has focused on technologies such as NFC for payments, rather than creating a successful value proposition for consumer and retailers. Meanwhile, consumers are already using mobile technology in stores to find better deals elsewhere, locating competing retailers and comparing prices with online stores.

(Logo: )

The results from the Strategy Analytics consumer survey conducted in the US, UK and China, showed that smartphone owners were much more likely than feature phone owners to use their devices either while shopping or for shopping. Usage at home demonstrates that smartphones are frequently used for research on products. Sixty one percent of smartphone owners use the device for shopping at home. Usage while out and about shows a very similar pattern to usage at home, although slightly more users overall have used their smartphone while out and about (67 percent compared to 61 percent). The least popular shopping activity on all devices is the actual point of purchase itself.

David MacQueen, Director of the Wireless Media Strategies research program, noted, "Brick and mortar retailers are not waiting for carriers or OEMs to roll out mobile payments and are leveraging mobile solutions already in the market, such as mobile advertising, couponing, loyalty cards and alternative payments, to drive footfall in stores, and convert that footfall into revenues."

Nitesh Patel, Senior Analyst at Strategy Analytics added, "A lot of the mobile industry's focus on mobile's place in the retail environment has been around contactless payments enabled by NFC technology. The ramp up is extremely slow and even years from now we are expecting only a minority of consumers will use mobile payments; our Mobile Contactless Payments Forecast predicts 158M users, or 2.9 percent of total cellular users in 2017. This simply does not compare with the opportunity in the market today for the mobile industry to assist the ailing retail sector."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

Press Contact: David MacQueen, +44 1908 423 623,

SOURCE Strategy Analytics

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs