This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Zippo Encore Keeps The Flame Going With Continued Music Integration

BRADFORD, Pa., March 19, 2013 /PRNewswire/ -- Today, Zippo, maker of the world famous windproof pocket lighter, is launching the next phase of the company's music campaign, Zippo Encore. A 360 degree brand experience, Zippo Encore highlights the company's rich heritage in music and art via unique on-site festival activations, contests, and other impactful programs that engage fans both online and off.

"Zippo windproof lighters have a longstanding connection with music," said Brent Tyler, Global Brand Manager, Zippo Manufacturing Company. "They have been held high by fans to salute performers, featured on album sleeves, and even sampled in songs - Zippo Encore exists to celebrate this connection. Coming off last year's success, we wanted to make sure we did things bigger and better this year. We wanted to further connect with consumers through our common love, music, in unique and exciting ways."

Taking Mayhem to a New Level

Building off of the great success of last year's activation, Zippo Encore will once again sponsor the 6 th annual Rockstar Energy Drink Mayhem Festival, North America's longest running and most successful touring metal and rock focused festival. Expanding beyond metal and rock, Zippo Encore will be announcing its sponsorship of two additional summer concert series this spring, in the alternative and country genres.

During the Rockstar Energy Drink Mayhem Festival, Zippo Encore will provide unique experiences that will resonate with the overall goal of engaging fans of the brand and music at every step. One unique experience is the first ever Zippo Encore Artist Custom Program.  The program will be the first of its kind, with custom lighters created at the hands of the musicians themselves.  The musicians were encouraged to create a design for their own Zippo lighter and these unique forms of artistic expression will be on sale at the Zippo Encore booth during the Rockstar Energy Drink Mayhem Festival.

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs