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March 19, 2013 /PRNewswire/ -- Today, Zippo, maker of the world famous windproof pocket lighter, is launching the next phase of the company's music campaign, Zippo Encore. A 360 degree brand experience, Zippo Encore highlights the company's rich heritage in music and art via unique on-site festival activations, contests, and other impactful programs that engage fans both online and off.
"Zippo windproof lighters have a longstanding connection with music," said
Brent Tyler, Global Brand Manager, Zippo Manufacturing Company. "They have been held high by fans to salute performers, featured on album sleeves, and even sampled in songs - Zippo Encore exists to celebrate this connection. Coming off last year's success, we wanted to make sure we did things bigger and better this year. We wanted to further connect with consumers through our common love, music, in unique and exciting ways."
Taking Mayhem to a New Level
Building off of the great success of last year's activation, Zippo Encore will once again sponsor the 6
th annual Rockstar Energy Drink Mayhem Festival,
North America's longest running and most successful touring metal and rock focused festival. Expanding beyond metal and rock, Zippo Encore will be announcing its sponsorship of two additional summer concert series this spring, in the alternative and country genres.
During the Rockstar Energy Drink Mayhem Festival, Zippo Encore will provide unique experiences that will resonate with the overall goal of engaging fans of the brand and music at every step. One unique experience is the first ever Zippo Encore Artist Custom Program. The program will be the first of its kind, with custom lighters created at the hands of the musicians themselves. The musicians were encouraged to create a design for their own Zippo lighter and these unique forms of artistic expression will be on sale at the Zippo Encore booth during the Rockstar Energy Drink Mayhem Festival.