NEW YORK, March 19, 2013 /PRNewswire/ -- SocialFlow was named a winner in Facebook's Preferred Marketing Developer (PMD) Innovation Competition by demonstrating excellence in constructing technology that links the needs of marketers across four Facebook dimensions—Ads, Pages, Apps and Insights. SocialFlow enables companies and brands to reach the right audience at the optimal moment. SocialFlow is helping customers boost and grow their Facebook audience by using the power of relevancy to compete for attention in a crowded marketplace.
With more than one billion people spending time on Facebook each month, successfully reaching a brand's target audience presents both a marketing opportunity and challenge. SocialFlow enables companies to use Facebook's News Feed as a way to connect, engage and influence their target audiences by using an earned media signal to inform paid promotions. By analyzing messages published to Pages and News Feed, SocialFlow helps identify ads best suited for the target audience or similar users. Companies then have the ability to publish and promote the most relevant content to the best candidates at the peak moment of engagement.
"We are incredibly proud and excited that we have been selected as a winner of Facebook Preferred Marketing Developer's Innovation Competition. Companies and brands are spending more money on social media advertising than ever before. SocialFlow helps companies provide the most relevant content to the right audience. This allows our customers to make better business decisions by spending their advertising dollars more effectively and efficiently," said Missy Godfrey, CEO of SocialFlow. "Facebook's recognition of SocialFlow in this competition demonstrates our in-depth understanding of how to use Facebook's News Feed to help companies achieve peak performance in their marketing campaigns."With a theme of "The Era of News Feed," the competition invited all Facebook Preferred Marketing Developers to build and present an innovative product in a three-month period before presenting it to a Facebook jury. Set apart from the large number of submissions, SocialFlow was recognized as one of the most innovative and aligned with the company's focus on high quality News Feed content and impressive API integrations.